Taking the plunge and changing an existing setup can be a daunting task, and the thought of potential complications and drawn out project work can often put people off.
However, if you are thinking of making some serious changes to the most important part of your online marketing strategy, there is probably a good reason for it.
This post covers some of the reasons why someone may be considering making wholesale changes to a website or the team responsible for it, and hopefully helps to reassure people that they are making the correct decision.
Is your website outdated in terms of style and functionality?
All aspects of digital seem to progress at incredible pace, and web design and development is no exception. Smarter techniques are constantly pioneered, enabling sites to function and look more stylish. If you find yourself in a position of being left behind by the competition, then it could be time for your website to undergo a face lift?
Is there evidence of a lack of interaction on your site?
This ties in closely with the style and functionality section, however you may find that people just aren’t visiting the pages you would like them to, or taking the actions your require. Examining your analytic’s data in line with your goals will give you a better picture of whether or not something is working as you require.
Is your website difficult and inefficient to update?
If you find that changing basic elements of your on-page content or uploading and managing files on your site a pain staking process, then your content management system (CMS) is probably poorly constructed. The purpose of a CMS is to make your life easier and allow for modifications to the most important aspects of you site to be as simple as possible, which essentially saves time. It could also be the case that your site doesn’t even use a CMS, which could be another good reason why you are considering a change of direction.
Are you experiencing poor rankings as a result of your design and development?
Google considers over 200 factors when deciding where pages rank in its search engine, however one of the most important factors is the structural soundness of your website from a development perspective. Although search engine bots are becoming smarter with regards to the content they can understand, there are still limitations. A site that has validated HTML, CSS, and a ‘clean’ HTML navigational structure alongside well optimised content is likely perform better in the search engines.
Are you paying too much money for simple changes to be made?
If you find that your developer is charging you every time you want to change something ‘simple’, then you should probably push back and ask the question of what the work involves, and try to understand what is stopping you from make these changes yourself? You may want to consider changing you current developer for someone more flexible if you find that maintaining the sites content is becoming increasingly more expensive.
Is your current web team slow to respond to your needs?
If you are happy with your current website in terms of how it looks, but you wish to expand on the existing structure, then you will need your developer to undertake some further project work. Project work relies on constant communication and feedback, both via email and over the phone. If your developer is slow to respond to your requests, then ultimately the progress of your site will suffer.
Are you considering changing your website? Maybe there are reasons other than the ones I’ve highlighted above? If so, then id like to hear your feedback, so please feel free to leave a comment below.