Paid Search (PPC)

For those of you using Pay Per Click advertising as part of your online marketing mix, here is some required reading.

Take a look at Business Week magazine’s cover story on Click Fraud (hint: the “Print Friendly” version gets rid of all the annoying advertising)

For the more visually-inclined amongst you, Business Week have also published an interesting click fraud slideshow illustrating how the scams and deceptions works.

But if you want to rest your weary eyes, then listen to Business Week’s clickfraud podcast interview with the journalists who wrote the story.

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