How Hallam is helping clients to navigate the COVID-19 pandemic.

Creating and nurturing impactful brands

Your brand is so much more than just a name and a logo; it’s who you are, what you stand for, and what you have to offer. It should be represented across all aspects of your business operations, from the colours on your website to the tone of voice in every tweet you send.

We’re a multi-disciplinary agency based in Nottingham and London, with over 20 years’ experience in delivering exceptional brand campaigns that nurture business growth. Hallam’s results, culture of excellence, and strategic use of creativity and technology has been rewarded and recognised time after time. We beat 35 top-performing agencies from across EMEA to be named the #1 for Growing Business Online by Google.

Backed by Hallam’s drive for success and award-winning expertise, your brand will turn heads and get results. We have the drive and passion to build successful brands, from logo design through to developing complete branding strategies.

Your business goals are always at the forefront of our brand concepts, and we’ll never try to make you something that you’re not. 

You’re the expert in your business, and we’re the experts in brand strategy. Our job is to pull out the key pieces of information and your unique selling points to develop them into a memorable brand that intrigues, inspires and nurtures loyalty.

Mutual trust is the most important aspect of a successful partnership. Our branding expertise is backed by years of proven experience in growing businesses through creative and innovative messaging, but ultimately, your brand is incredibly personal to you, and we respect that. We’ll listen to you, get to the core of what you want, and advise on how to develop a brand that really works.

Get in touch to discuss your brand strategy with one of our experts today.

Industry recognition

Our brand services

A successful brand strategy is made up of many diverse elements, all of which need to work in harmony to present a comprehensive view of your brand and its values. When you work with Hallam as brand agency, you get:

Brand identity

From brand naming and designing a logo to developing your core values and mission statement, we’ll help you to define every aspect of your brand. We’ll take your ideas and business goals and turn them into an identity you can be proud of.

Brand positioning

For your brand to succeed, you need to understand where it sits within your market, and present a clear, attractive offering. We’ll lay the foundations for creating a strong brand through key messaging, along with assessing your brand’s architecture to grow your value and identity to consumers.

Brand guidelines

To help you to stay on-brand in all of your messaging, we’ll create a set of in-depth brand guidelines that can be used across your company to ensure a consistent design and tone of voice across all channels.

Agile branding

It’s important that your brand is able to stay relevant, which is why we develop agile brand strategies with longevity in mind. We’ll look to the future of your business and the industry you’re in, and explore what kind of brand you’ll need to become to retain success.

Our brand strategy approach

Our approach to branding is all about ensuring that it truly works for your business. Your brand identity is completely unique and should be a true representation of who you are and what you want to achieve. We carefully consider the many distinct elements that make up your brand to ensure that it leads you to bigger and brighter things.

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In-depth brand analysis

The first part of redefining your brand is getting to grips with what you already have and who you are talking to. We’ll sit down with you to discuss your existing branding, if relevant, analysing what works, what doesn’t, and what is essential to your position within the market.

Whether we are making sizable changes or smaller key adjustments, our talented and creative teams will work closely with you and any key stakeholders to ensure that you are comfortable with your new brand. We’ll bring fresh new ideas to the table, and combine this with market analysis, our experience and your in-depth knowledge of your company to create a brand that resonates.

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Tailored brand journey

Your business is unique, and your brand should represent this. As such, we don’t use an off-the-shelf approach to branding. Instead, we take our decades of experience in crafting and developing brands that make waves and get results, and use this insight to inform your tailored brand journey.

Whether you’re a small start-up or a well established global brand, our full-service approach means that our agile team is able to deliver exactly what you need. By collaborating with different departments within the agency, we can select the brand strategy choices that make sense for you instead of wasting time and money on elements that you don’t need.

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Branding for business growth

No matter how creative your brand strategy, we always remain grounded in delivering long-term, sustainable business growth. There’s no point having a polished brand persona if it doesn’t actually attract the customers and revenue your business needs to take the next step.

Using a strategy-based approach, we ensure that every branding decision we make is in the best interests of your business. We’re not here to jump on the latest trend, leaving you with a brand that has a very short shelf life. Each step of your brand journey is designed to create an identity that grows with your business and that you can be proud of for many years to come.

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What our clients say about our brand services

Don’t just take our word for it – we like to let our clients do the talking when it comes to recommending us as an agency.

The Drum Recommends database is determined entirely by verified, independent client feedback and recognises the top agencies across a wide range of categories.

The Drum Recommends Digital Awards are one of a kind in the digital marketing industry and are now one of the industry’s highest accolades, and we’re proud to have been winners over consecutive years.

Drum review 9.2 recommended rating

FAQs

  • Why should I work with Hallam brand agency?

    We’re an award-winning agency with over 20 years of experience helping businesses to develop their brands and create lasting relationships with their customers. We’ve worked with everyone from startups to some of the biggest brands in the country.

  • What is different about Hallam?

    We’re a full-service agency, with over 53 in-house experts and 20 years of experience. We understand how important strategic cross-collaboration is to a successful brand strategy, so we always work closely with other departments such as PR and Creative to ensure a holistic approach.

  • What does brand incorporate?

    Your brand is more than just your logo or a colour palette. It’s your tone of voice, your interactions with customers on social media, your user experience, your website design … In short, your brand is your reputation, and by working with a full-service agency like Hallam, you can be sure that your brand is considered at every stage of your design and marketing strategy.

  • Can you redesign or update our existing brand?

    Absolutely. We’ll sit down with you for a discovery session to understand your current brand strategy before analysing your audience, service offering, competitors and key messaging. This will steer us towards an updated approach that still feels like you while allowing for business growth and development.

  • Can you create a brand from scratch?

    Yes, we can! We’ll sit down with you to discuss your ideas, your goals and your target audience, getting to the heart of who you are and what you’re about. Through Graphic Design, Copywriting and Web Design, we’ll help you to create a brand that embodies everything you’re about.

  • Will you help show how best to use our new brand?

    It’s incredibly important that your brand, tone of voice and messaging are consistent across all platforms, so we won’t simply design a logo and leave you to it. Whether we’ve created a brand-new identity or reworked your existing design, we’ll provide complete brand guidelines that you can share with your employees and suppliers to ensure that your company is represented accurately both internally and externally.

  • Does your brand work cover offline output?

    Of course! We’re in a digital-first world, but brand experience is not isolated to just online. From standard requests like business cards and promotional literature to exhibition stands and point-of-sale, we’ll work to ensure that your business’ new brand creates a memorable experience across multiple areas of engagement.

Brand training

Don’t think of us as a service provider. We want you to see us as a strategic partner that you can rely on for whatever you need. Working with Hallam gives you access to decades of insight into what makes a brand successful, and we’re dedicated to sharing our knowledge with our clients in order to give them the tools and confidence they need to succeed.

If you think that your organisation could benefit from in-depth training on how to accurately represent your brand, we can help. We can deliver bespoke training sessions on-site with your staff, or at our office in Nottingham or London. Our expert Brand team will help your employees to understand what your brand stands for, and how they can embody this in every aspect of the business operations.

We are more than just an brand agency

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Digital PR

Improving your website authority is a key part of any SEO strategy. Securing high-quality backlinks from trusted websites is paramount for the success of your website. Find out how our digital PR team can help you.

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Content Marketing

Great content is the foundation of any good website. Effective content marketing can build backlinks, drive traffic to your website and improve brand awareness – all essential for SEO.

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PPC

Pay-per-click marketing is a simple and effective way to bring targeted traffic to your website through digital advertising. Our talented marketing team knows how to create PPC campaigns that capture the imagination and increase your revenue with a super fast return on investment.

SEO

Search engine optimisation is all about getting relevant, high-quality traffic to your site, and lots of it. As a Google Partner, we have access to the latest SEO insights from the world’s largest search engine, and we know how to create a digital marketing strategy that gets real results.

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