Our branding services

Our team take the time to fully understand you, your business goals and your audience to get to the core of what you have to offer in the market. Defining a strategy to best utilise your brand, we’ll create a visual system and tone of voice to communicate your message in the most effective way.

Send us your branding brief

Let’s take the first step. We’re ready.

The UK’s most recommended agency, three times over.

The only agency to win The Drum’s Grand Prix award as the Most Recommended Agency in the UK three times in a row, based entirely on client feedback and performance.

drum awards 2020

The Drum Grand Prix 2020

drum awards 2019

The Drum Grand Prix 2019

drum awards 2018

The Drum Grand Prix 2018

How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

Schedule a call with us

Let’s take the first step. We’re ready.

Building your brand

Your brand is the culmination of the collective experiences of your customers, prospects, suppliers and partners. It’s the connection your audiences have with your organisation. It’s the emotional response you evoke in them. Building and managing a great brand is what sets you apart from your competitors.

A trusted team

We’ve worked with clients to design, develop, maintain and refresh their brands for over two decades. They trust us to deliver on strategy, identity and brand campaign work. We work as a unified team, bringing experts from every discipline to deliver a stellar set of brand services.

Our approach to brand

Crafting a truly great brand requires a good mix of strategic research and insight, coupled with the creative freedom to interpret and iterate a unique, ownable sense of who you are and what you stand for. We combine the best of both worlds in our approach to brand work.

A strategic foundation

No one should make decisions blind, especially not when they’re as important as your brand proposition or wider identity. That’s why we root everything we do in a bedrock of solid strategic understanding. Our strategists work closely with you, your team, your customers and your prospective audiences in order to truly understand your brand. By combining this with competitor and market research, we can create a purposeful, actionable strategy to get your brand to where you want it to be.

A crafted identity

Our brand design team has significant experience of delivering truly unique brand identity work for all kinds of organisations. Whether you feel a refresh is in order, or a total overhaul, we can meet your needs. By using your brand strategy as our foundation, we can design and develop the perfect-fit identity, all with an open, collaborative approach. We can then help to codify your brand into an easy-to-use document so that your identity can be rolled out across multiple touchpoints, both consistently and to a high standard.

Activating your brand

Once your identity has been carefully crafted and enshrined in your guidelines, you’re ready to start introducing it to the world. We can help by providing a dedicated team, or support your existing team, to create everything you need to reach your audience.

Awareness is everything

Obviously, prospective customers won’t buy from you if they don’t know you exist. And not every prospect is in market for your product or services. So brand awareness is key to driving long-term by giving you ‘top-of-mind’ status. We can help you achieve this by creating, implementing and managing creative brand awareness campaigns designed to put you in the right space, ready for the right time.

There’s more to explore

Creativity doesn’t work in isolation. It needs to be led by an effective, robust strategy, deployed across relevant touchpoints and optimised across the channels most suited to your brand.

Recognised industry expertise

Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.

We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.

You’re in safe hands.

Frequently asked questions

Why should I care about branding?

Branding is what elevates your products or services above a simple commodity. It means you won’t have to compete solely on things like price or convenience. Your brand is the sum of every experience your customers have with your organisation, so should be considered throughout everything that you do, all stemming from your brand strategy.

What’s the difference between brand strategy and brand identity?

Your Brand Strategy will set out a series of recommendations based on extensive research of your market, your competitors, your own team, your existing customers and new prospects. By using your Brand Strategy as our foundation, we can then help you craft a visual Brand Identity that best suits who you are, what values you hold dear and what you have to offer your customers.

I already have a brand, can you help me?

Of course. Sometimes your brand may need a little fine-tuning in the form of a brand refresh, or sometimes it may need more of an overhaul in the form of a rebrand. Either way, our brand experts can help find the right level of change based on your objectives and current performance.

How do I know if my current brand is fit for purpose?

If you’re not sure how your brand stacks up against your intentions and objectives, and your competitors, we offer an audit service that’s like an MOT for your brand. We’ll speak to your staff, your customers and your prospects to get their perspective. We’ll also run a heuristic analysis of you and a handful of competing brands to see how you compare. Finally, our expert creative team will review your visual identity. All of this will be presented to you, along with our key insights and recommendations for the future.