Our data science services

We use data science to better understand your customers, enabling you to target marketing efforts more effectively. Finding trends and patterns in data allows us to make sense of the past and predictions about future events.

Read our case studies

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The UK’s most recommended agency, three times over.

The only agency to win The Drum’s Grand Prix award as the Most Recommended Agency in the UK three times in a row, based entirely on client feedback and performance.

drum awards 2020

The Drum Grand Prix 2020

drum awards 2019

The Drum Grand Prix 2019

drum awards 2018

The Drum Grand Prix 2018

How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

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Explore what’s hidden in your data

Data is at the heart of today’s business world. But having data is only half the story. The real value lies in how you interpret the data and turn that into actionable insights.

As a data science agency, we achieve this through a variety of methods, including machine learning, statistical analysis and data visualisation. This is how we give the data a voice so it can speak for itself.

Take your analytics to the next level. We convert data into visualisations that everyone can understand. That’s when the real work can start – creativity, strategy and innovation.

Advertising attribution that makes sense

Wouldn’t it be great to know exactly which of your advertising channels created most of the revenue? Well, data science can get you a whole lot closer.

We use machine learning to analyse data from advertising channels – such as Google Ads, Bing, Facebook and Pinterest – and make models of how each channel contributes to your ROI.

In this way, we create models that serve as a kind of virtual laboratory. This allows repeated exploration of the various scenarios and the ramifications of any actions you can think of – all backed by sound statistical reasoning.

Detect errors before they happen

Even the best thought-out strategies can fail if they come up against unforeseen circumstances. These so-called ‘black swan’ events can happen at any time. The key to minimising the damage is to detect them as soon as possible. Or even before they happen.

Data science allows us to monitor live data (such as ad spend) and pinpoint the moment when things start to look unusual. Such outlier events can warn us when things are about to get out of control, saving you both money and stress.

Analytics on steroids

Analytics are great and the chances are you already use those provided by Google. The only drawback is that you are limited to what they show you.

To get even deeper into the data, we use data science to reveal structures that aren’t available elsewhere. So, if you want to get a real advantage over your competitors, we can take your analytics to the next level.

Our approach to data science

Data is at the centre of today’s corporate world. The story doesn’t end with having data, though. The real value is found in how you analyse the data and transform it into useful, actionable insights.

By creating accurate statistical models of data, we gain the ability to analyse your data in any way imaginable, to give results that are repeatable, interpretable and rational.

See the data

You can have data without meaning, but not meaning without data. We transform data into stunning, easily understandable visualisations. After that, the work involving creativity, strategy and innovation can then begin.

Data first

In every project, data takes the central role. By maintaining focus on the data, it becomes part of the system, rather than an external static quantity. This means less parameter tweaking at the model/algorithm level and better observability of the data state throughout the project.

Question everything

At any stage in the project lifecycle, we take nothing for granted. From data to model, algorithm to forecasts, everything needs to be validated and accounted for. It’s only by doing this that we can really learn what the data is telling us.

We’re more than a digital agency.

We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.

Recognised industry expertise

Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.

We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.

You’re in safe hands.

Frequently asked questions

What is data science

Data science is a multidisciplinary subject that combines scientific techniques, procedures and algorithms to extract information and insights from noisy, unstructured data.

How can you use data science in marketing?

Data science can be used in marketing to help identify patterns in customer behaviour. This information can then be used to create targeted marketing campaigns and improve customer retention. Additionally, data science can be used to measure the effectiveness of marketing campaigns and optimise them for better results.

Can data science do XYZ?

Data science can do a lot of things – probably including whatever your XYZ is. If you’ve got a specific need, just get in touch and we’ll be able to help you with your questions.

Is data science difficult?

Very. But don’t worry, we’ll take care of all the technical bits. All we need from you is a clear picture of what you want to achieve and, obviously, some data to work on.

Do you offer data science training?

Not at the moment, but watch this space. Well, not this exact space, but you know what we mean.