Data insights with purpose
Be informed.
Be empowered.
Data Science is the perfect tool to help you rise above the competition by turning your data into insights and insights into action.
Harness the potential of your data and add science to your strategy.
Our data science services
We use data science to better understand your customers, enabling you to target marketing efforts more effectively. Finding trends and patterns in data allows us to make sense of the past and predictions about future events.
Share of search
Estimate market share quickly and easily, enabling effective measurement of brand awareness campaigns. See the effect a campaign is having on user behaviour and the impact it makes on overall market share.
Data visualisation
Pictures really can paint a thousand words, but a good chart? Priceless. Well perhaps not quite priceless, but turning a scary-looking spreadsheet into a series of charts that anyone can understand certainly pays off.
Let’s take the first step. We’re ready.
The best integrated search agency in Europe and the world.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Working with WP Engine, our agency partner, we resolved page speed issues to transform site performance.
A unified search strategy for SaaS revenue growth.
We helped Garden4Less become of the UK’s leading specialist retailers, with a huge 242% increase in revenue year-on-year, and record performance across the board.
Latest analytics articles
Read about industry trends, news and opinions from our data and insight experts.
Let’s take the first step. We’re ready.
Explore what’s hidden in your data
Data is at the heart of today’s business world. But having data is only half the story. The real value lies in how you interpret the data and turn that into actionable insights.
As a data science agency, we achieve this through a variety of methods, including machine learning, statistical analysis and data visualisation. This is how we give the data a voice so it can speak for itself.
Take your analytics to the next level. We convert data into visualisations that everyone can understand. That’s when the real work can start – creativity, strategy and innovation.
Advertising attribution that makes sense
Wouldn’t it be great to know exactly which of your advertising channels created most of the revenue? Well, data science can get you a whole lot closer.
We use machine learning to analyse data from advertising channels – such as Google Ads, Bing, Facebook and Pinterest – and make models of how each channel contributes to your ROI.
In this way, we create models that serve as a kind of virtual laboratory. This allows repeated exploration of the various scenarios and the ramifications of any actions you can think of – all backed by sound statistical reasoning.
Detect errors before they happen
Even the best thought-out strategies can fail if they come up against unforeseen circumstances. These so-called ‘black swan’ events can happen at any time. The key to minimising the damage is to detect them as soon as possible. Or even before they happen.
Data science allows us to monitor live data (such as ad spend) and pinpoint the moment when things start to look unusual. Such outlier events can warn us when things are about to get out of control, saving you both money and stress.
Analytics on steroids
Analytics are great and the chances are you already use those provided by Google. The only drawback is that you are limited to what they show you.
To get even deeper into the data, we use data science to reveal structures that aren’t available elsewhere. So, if you want to get a real advantage over your competitors, we can take your analytics to the next level.
Our approach to data science
Data is at the centre of today’s corporate world. The story doesn’t end with having data, though. The real value is found in how you analyse the data and transform it into useful, actionable insights.
By creating accurate statistical models of data, we gain the ability to analyse your data in any way imaginable, to give results that are repeatable, interpretable and rational.
See the data
You can have data without meaning, but not meaning without data. We transform data into stunning, easily understandable visualisations. After that, the work involving creativity, strategy and innovation can then begin.
Data first
In every project, data takes the central role. By maintaining focus on the data, it becomes part of the system, rather than an external static quantity. This means less parameter tweaking at the model/algorithm level and better observability of the data state throughout the project.
Question everything
At any stage in the project lifecycle, we take nothing for granted. From data to model, algorithm to forecasts, everything needs to be validated and accounted for. It’s only by doing this that we can really learn what the data is telling us.
We’re more than a digital agency.
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
SEO
We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.
Brand
Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.
Paid media
Unleash the power of modern digital advertising with one of Europe’s leading Paid Media agencies. Reach the world. Smash targets. Set the standard.
Web design
We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.
Recognised industry expertise
Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.
We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.
You’re in safe hands.
Frequently asked questions
What is data science
Data science is a multidisciplinary subject that combines scientific techniques, procedures and algorithms to extract information and insights from noisy, unstructured data.
How can you use data science in marketing?
Data science can be used in marketing to help identify patterns in customer behaviour. This information can then be used to create targeted marketing campaigns and improve customer retention. Additionally, data science can be used to measure the effectiveness of marketing campaigns and optimise them for better results.
Can data science do XYZ?
Data science can do a lot of things – probably including whatever your XYZ is. If you’ve got a specific need, just get in touch and we’ll be able to help you with your questions.
Is data science difficult?
Very. But don’t worry, we’ll take care of all the technical bits. All we need from you is a clear picture of what you want to achieve and, obviously, some data to work on.
Do you offer data science training?
Not at the moment, but watch this space. Well, not this exact space, but you know what we mean.
