The webinar will focus on what upcoming changes you need to know about when Google finally sunsets its beloved Universal Analytics this year. What will it mean for your marketing?
The webinar host Fredrik Rönnlund, CEO of Leadoo Marketing Technologies, will be joined by Ben Wood, our Director of Growth & Innovation. Together they bring a wealth of knowledge in marketing and business strategy, and are well equipped to know what to do when changes like this happen.
They will cover:
🌪️ What the changes will be, and why they’re happening.
🔍 What the core differences are between Universal Analytics and Google Analytics 4.
⚒️ What other website analytics tools are there.
📏 What else could you be measuring, what do you actually do with the data, and what could you be doing with it.
Set yourself up for success and sign up for the webinar 🚀