Breakfast Briefing: April 2023

Our upcoming Breakfast Briefing will focus on what you need to be aware of when Google finally sunsets Universal Analytics this year and we all have to convert to Google Analytics 4. Do you know what it will mean for your marketing?

Join our Director of Growth & Innovation, Ben Wood, and our Head of Data & Insights, Jonathan ‘Cat’ Catton, for a look into how to prepare and respond when a change like this comes into play.

What we’ll cover:

🌪️ What the changes will be, and why they’re happening
🔍 What the core differences are between Universal Analytics and Google Analytics 4
⚒️ What other website analytics tools there are
📏 What else you could be measuring, and what you could actually do with the data

Agenda:

☕️ 8:30 – 9:00 – Breakfast and coffee
📈 9:00 – 9:30 – Presentations
🙋🏽‍♀️ 9:30 – 10:00 – Live Q&A
✨ 10:00 – 10:30 – Networking and farewells

About our speakers

Ben is Hallam’s Director of Growth & Innovation. After graduating, Ben worked in digital marketing at FTSE 100 company, Experian, before joining Hallam in 2012, delivering outstanding results for clients across strategy, SEO and paid media. He writes for Search Engine Journal, Marketing Land and The Drum, and has spoken at conferences around the world, such as SMX West and Brighton SEO.

Cat runs our Data & Insights department, overseeing all of our clients tracking, analytics and reporting. With a background in Paid Media, Cat strives to ensure that our clients have data they can trust, with insights that can drive actions to improve their marketing.