Breakfast Briefing: February 2023

You’ve designed some brilliant creative, you’ve got some amazing ad copy and you’ve thrown loads of money at a paid campaign – but all this investment in time and money is wasted if you’ve not considered the next step for a potential lead to take. If today’s consumers want a value exchange, what are you giving them in return for their attention? This is where a decent, considered content marketing campaign comes into play.

Often, marketers want to spend more on paid media activity, with the belief this will automatically generate more leads as a result: what they don’t always realise is that a paid media strategy comes hand-in-hand with a greater investment into organic content, too. From website content and PR, through to social media and larger content pieces, your organic activity should look to consistently drive value back to the customer.

Join our Organic Performance Director, Charlotte Tomlinson, our Social Media Consultant, Jacqueline Martin, and our Head of Marketing, Anna Murphy, who will guide you through using content to drive paid campaigns and what you should be including in your organic content strategy for 2023. 

Agenda

☕️ 8:30 – 9:00 – Breakfast and coffee

📈 9:00 – 9:30 – Presentations

🙋🏽‍♀️ 9:30 – 10:00 – Live Q&A

✨ 10:00 – 10:30 – Networking and farewells

About our speakers

Charlotte leads Hallam’s SEO and content marketing offering as Organic Performance Director. With over 10 years marketing experience, she has run many successful campaigns for B2B and B2C SMEs and enterprise-level clients.

Jacqueline has 8 years of digital marketing experience, specialising in social media and content marketing. She’s worked in a variety of digital marketing roles with a variety of brands from small, local businesses to global household names.

Anna has over 13 years of marketing experience, with a broad skill set across multiple marketing disciplines. She initially joined Hallam as a Senior Content Marketing & PR Consultant, before moving to Head of Marketing.