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Breakfast Briefing: November 2022

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23 November @ 8:30 am - 10:30 am

Paid Media Strategy for 2023 🤑 How to maximise advertising budget, profit and effectiveness by focusing on customer lifetime value.

Join us for our next exclusive in-person breakfast briefing on Wednesday 23rd November at Hallam HQ (entrance on Stanley Place, just off Talbot Street, Nottingham).

In this month’s briefing, we share what your Paid Media strategy needs for 2023. Julio Taylor, Hallam’s CEO, will deliver a 5-minute keynote exploring the current marketing landscape – including changes in privacy and attribution – and how that affects Paid Media strategy, before Jack Brown, our Head of Paid Media at Hallam, shares his insights.

Titled “CPA & ROAS are dead; long live lifetime value”, Jack’s talk focuses on explaining exactly why – and how – running your Paid Media activity with a CPA or ROAS target as your main KPI could be absolutely killing your business. At a time when budgets are tightening up, Jack will explain how you can take your activity above optimising for vanity metrics to begin seeing exactly which networks, targeting options and ad types are driving the most actual profit for your business.

And, as with all our breakfast briefings, we’ll have a live Q&A, time for some networking and – of course – breakfast snacks and 200° coffee ☕️ 🥐


☕️ 8:30 – 9:00 – Breakfast and coffee

📈 9:00 – 9:30 – Presentations

🙋🏽‍♀️ 9:30 – 10:00 – Live Q&A

✨ 10:00 – 10:30 – Networking and farewells


23 November
8:30 am - 10:30 am


Hallam – entrance on Stanley Place
The Clock Tower, Talbot Street
Nottingham, NG1 5GG United Kingdom
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0115 948 0123


0115 948 0123

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