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The secrets of CRO

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20 August, 2019 @ 8:30 am - 10:30 am

| FREE - booking essential

Does your website gain visitors through paid, organic and social channels but not deliver as many calls, form submissions or sales as you'd like? Join this session to learn how to turn visitors into leads, calls and sales.

In this breakfast briefing, Charlotte Tomlinson and Joseph Powell will introduce you to a strategic approach to conversion rate optimisation (CRO).  They’ll describe some of the key techniques and tools we utilise to improve conversion rates on websites, illustrated through real business examples.

Charlotte and Joe will explain how even a relatively small increase in conversion rates can have a significant impact on sales, leads or calls and talk through the steps of how to review your website.

You’ll understand that once you’re more profitable through CRO that you can afford to spend more on advertising through SEO and PPC – for example,driving more traffic to a website that has been optimised means profit will increase disproportionately.






Five Key Takeaways

By attending this briefing you’ll learn:

  • What conversion rate optimisation is and why it’s important
  • Our approach to conversion rate optimisation
  • Knowledge of the CRO tools that are available
  • The techniques that you can use to improve your conversion rate now
  • Practical examples of CRO and how you can apply those learnings to your business


8:30 – 9:00 – Breakfast and coffee

9:00 – 9:45 – Presentation

9:45 – 10:00 – Q&A

10:00 – 10:30 – Networking and farewells

Please note these events are not open to all. Team Hallam are keen to share their experience with other business leaders.  We reserve the right to review your application to attend, and will notify you if you are not successful in obtaining a place.

The event is limited to 30 attendees and we expect it to be fully subscribed so please secure your place



20 August, 2019
8:30 am - 10:30 am
FREE - booking essential


0115 948 0123


Hallam – entrance on Stanley Place
The Clock Tower, Talbot Street
Nottingham, NG1 5GG United Kingdom
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0115 948 0123

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