Our upcoming Breakfast Briefing will focus on what you need to be aware of when Google finally sunsets Universal Analytics this year and we all have to convert to Google Analytics 4. Do you know what it will mean for your marketing?

Join our Director of Growth & Innovation, Ben Wood, and our Head of TechOps, Jonathan ‘Cat’ Catton, for a look into how to prepare and respond when a change like this comes into play. With their industry knowledge and expertise of marketing strategy and data analytics, they’re well equipped to help you navigate a challenge like this.

They will cover:

🌪️ What the changes will be, and why they’re happening.

🔍 What the core differences are between Universal Analytics and Google Analytics 4.

⚒️ What other website analytics tools there are.

📏 What else you could be measuring, and what you could actually do with the data.

Agenda

☕️ 8:30 – 9:00 – Breakfast and coffee

📈 9:00 – 9:30 – Presentations

🙋🏽‍♀️ 9:30 – 10:00 – Live Q&A

✨ 10:00 – 10:30 – Networking and farewells

About our speakers

Ben is Hallam’s Director of Growth & Innovation. He writes for Search Engine Journal, Marketing Land and The Drum. He’s spoken at conferences around the world, such as SMX West, Brighton SEO, plus Google and Microsoft events.

Cat is our Head of TechOps, managing and improvement of Hallam’s client reporting process. He specialises in in-depth performance analysis with a keen focus on underlying long-term trends.