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An event with CIM: Hagakure search for marketing professionals

Date: 11/07/2024

Time: 9am-11am

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About the event

The Hagakure method for Google Ads is a simplified campaign structure that uses automated tools such as smart bidding strategies and dynamic search ads (DSA) which can help you manage your budget more effectively in terms of time and money.

This session will help you to understand keywords, ad groups and campaign structures to enhance customer targeting and your marketing budget. Our speaker Jack Brown, Head of Paid Media at Hallam, will offer practical insights with real-world examples of Midlands companies who have used the approach to enhance campaign performance and results.


• Introduction to the Hagakure philosophy
• Principles of clarity and simplicity in Google Ads
• Consolidating and prioritising to eliminate redundancy
• Optimal ad group organisation for relevance and performance
• Refining campaigns to maximise efficiency and effectiveness
• Practical insights and actionable tips for Google Ads campaigns

Join us for an insightful session with an opportunity to network and socialise with like-minded marketers from the Midlands region.

Please note: you must be a registered CIM member to attend this event.

About the speaker

Jack Brown: As Hallam’s Head of Paid Media, Jack spearheads our award-winning efforts in all things paid advertising. With a background in Computer Science, Jack’s data-driven approach centres around maximising efficiency for his clients. 

With a diverse portfolio spanning various industries, Jack has navigated monthly ad budgets ranging from £300 to £1 million. His track record speaks volumes about his proficiency in managing campaigns across every conceivable sector. 



  • Hallam - entrance via Stanley Place
  • Talbot Street
    NG1 5GG

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