Navigating uncertainty: how to keep ahead using an organic advantage

About this event

How should you manage your organic activity under uncertain economic conditions?

While consumer confidence has been making a comeback over the past few months, many businesses operating in both B2C and B2B industries have been seeing traffic, conversions and revenue drop compared to previous years. We’re continuing to operate in a tough economic climate with uncertainty about which way the winds will blow.

Whether they’re able to keep investing in advertising activity or not, one thing is certain: businesses are looking to their organic activity to do a lot of heavy lifting.

Our Strategy Director, Julie Reid, is sitting down with our Organic team to find out:

• What are the big questions / trends marketers should consider when planning their organic activity for the next 6 to 9 to 12 months? 🙋‍♀️
• How can you diagnose a drop in performance? What should you be looking for and where can you find the information? 📉
• What are the essential organic activities every company should be doing to maintain momentum right now? What can you do to pull ahead of competitors? 🏃
• What should you NOT do when it comes to organic activity in a difficult economic environment? ❌
• What do marketers need to do to ensure they’re measuring the right things around organic activity? 🔎

About our speakers

Julie is Strategy Director at Hallam. She has ten years of marketing experience in both agency and client-side roles, with a focus on content marketing, creative projects, customer experience and a passion for sustainability and social justice.