Nottingham based Experian has acquired Internet marketing intelligence company Hitwise. Hitwise collects and aggregates data about how consumers use and search the Internet.
Take a look at the type of reports Hitwise is able to produce about people’s online behaviour:
In this example, Hitwise is reporting on the Travel sector for the period ending March 2007:
Not many of our small businesses can afford this kind of data, but from time to time Hitwise produces a freely-available report which can provide us with invaluable information:
This acquisition strengthens Experian’s offering for it’s clients who are switching their advertising pounds into online ads and the Internet: