Paid Search (PPC)

Nottingham based Experian has acquired Internet marketing intelligence company Hitwise. Hitwise collects and aggregates data about how consumers use and search the Internet.

Take a look at the type of reports Hitwise is able to produce about people’s online behaviour:

In this example, Hitwise is reporting on the Travel sector for the period ending March 2007:

Not many of our small businesses can afford this kind of data, but from time to time Hitwise produces a freely-available report which can provide us with invaluable information:


This acquisition strengthens Experian’s offering for it’s clients who are switching their advertising pounds into online ads and the Internet:

Hitwise strengthens Experian’s position in market research by bringing new, unique data to Experian on how consumers behave online, to complement our existing knowledge of how they behave offline. Hitwise’s services are also complementary to other Experian products. For example, Hitwise will leverage the sales and distribution network of CheetahMail, our email delivery and analytics company.”

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