Have you ever wanted to know who is talking about you and your business? There are many reasons you should! Here are some great ways you can find out who is talking about you from all across the web.
Why should I find out who is talking about my business?
There are many reasons why you should want to find out who is talking about your business. Just a few of these include:
- Using social media effectively
- Building relationships with publications
- Identifying your interesting and popular services or products
- Identifying your successful content or marketing activities
- Finding out about new links to your website
- Finding opportunities to gain links to your website
Being able to find out where people are mentioning you on social media will allow you to respond and get involved in conversations that you may not have found otherwise. Finding out which publications are talking about you and what they are talking about (which products, services, events, content) can not only help you to reach out and build relationships with these publications, but also allow you to identify what content and products or services people are interested in – does this match your general sales figures? Alongside some of your mentions a link to your website will be included, it is great to know when you are getting new links and why you are gaining them. Links to your website can be a great signal to Google that your website is of high authority and thought highly of by others but they can also be a negative signal to Google if you find bad links to your website. Finding your mentions will overlap with finding your links, so keep in mind what makes a good link and what makes a bad one. Lastly, you may come across places where you are mentioned but a link back to your website has not been included. This presents you with the opportunity to request a link to your website is added, this is a fundamental link reclamation technique and can be a fantastic way to drive traffic as well as gain links from very high authority websites. We have a guide to this exact type of link reclamation which will show you some of the techniques we discuss below.
How to find out who is talking about your business on social media
Depending on what you want to do with this knowledge, there are a number of tools you can use to find out who is talking about your business on social media. You can monitor mentions of your business on social media for a number of reasons, one of these is to keep an eye on what people are saying about you and getting involved in conversations in real time. For example, if you wanted to respond to compliments, complaints or just people talking about your brand. There are a number of tools you can use to do this from free ones to social media monitoring software such as Meltwater Buzz. Depending on which social media your business is using there are also different tools available. If you’re not sure which social media your business should be using, this article may help.
A few of free tools you can use to find out who is talking about you on social media are:
Topsy has a number of uses including social analytics and social trends but social search is what is going to help you find people talking about you and your business on Twitter. Just search for your business name and set a time limit for latest results. You can also add links from your recent blog posts or content on your website to see who has linked to those pages.
Hootsuite is a social media management tool. One of it’s great uses it to monitor mentions of your brand. To do this you need to create a free account and up a monitoring Stream. For more instructions on how to do this and more with Hootsuite Laura’s post is a great introduction to Hootsuite and it’s features (including brand mention monitoring).
TweetDeck is another very popular social media management tool from Twitter itself. Similarly to Hootsuite, you can set up new ‘Columns’ where you can ‘Search’ for a number of phrases – this is where you would enter your brand name and directors. You could also add extra columns to watch and monitor other brands, or events that you are working on.
How to find out who is talking about you online
You may also be interested in finding out who is talking about you and your business away from social media. There are a number of tools which can be great for keeping you up to date with all of your mentions and here’s a few of them:
Social Mention is a tool you can use to search the web from YouTube to blogs and images in real time. It’s as simple as that. You can sort by date or source and filter by recency. This tool is completely free and can be a good way to monitor mentions in real time.
Google Alerts is a very easy way to have your most recent mentions sent right to your inbox. Just insert your desired phrase (company name variations, director’s names etc) and click create alert. You can also ‘Show options’ to alter how often you receive notifications, the type of results you get (sources), language, region and you can qualify results (only the best or all). Many find this a great way to keep on top of any mentions, especially if you prefer to be delivered results into your inbox as opposed to going to find them.
There are lots of fancy tools out there, but with a little bit of work Google can give you some great results. You can play around with your settings to find results from certain dates and sources but one of the most useful things you can do is use search operators. Search operators help you to control your search better than just typing into Google. Find out more about search operators in this article about link reclamation, where you use this technique to gain links to your website. Some of the most useful search operators include:
- ” ” – Quotation marks allow you to look for an exact phrase, for example: “Susan Hallam”
- site: – the site command allows you to search within a website – so maybe you know you’ve been mentioned on a website but aren’t sure where you could search “site:www.hallam.co.uk “Abra Millar””
- inurl: – this can allow you to find websites with certain things in their URLs. This can useful for finding your mentions on high authority sites. You could search “inurl:ac.uk “Susan Hallam””
Fresh Web Explorer
Fresh Web Explorer is a tool from Moz. It is a paid tool, but as Moz is one of the most popular SEO and digital marketing tool providers (and it can be very handy), I thought I would add it in. Fresh web explorer is a tool in which you can search your brand name, company directors and look for results from the last week, fortnight or month. You can export the results into Excel (which is handy if you have lots of mentions, or if you have a brand name that can be quite general). It is very easy to use, especially if you find just searching Google and narrowing their results a little daunting.
There are so many benefits to finding out who is talking about you and why that it doesn’t make sense not to! Have you ever found anything surprising or gained any great opportunities from finding mentions of your brand online? Let us know in the comments below!