I’m three months into my role at Hallam now, and it’s been an incredible learning experience. It’s a big step going from being interested in how search engines work to being a professional SEO. Now I’m finding myself mentally reviewing every website I visit, even at home, tutting at poorly set up Title tags, badly written content and missing Meta descriptions.
I can see that for many of our clients the world of SEO can seem completely overwhelming. There are so many things to consider, and it’s incredibly easy to overthink it all, or to flit from one thing to another without achieving much. But it is much more productive to focus on one thing, and to do it well.
If I had to choose the one most important SEO lesson I’ve learned in my first three months here, it would be “Content is King“.
It’s very often quoted in SEO circles, but it’s true. A website is nothing without its content. The main reason people use the internet is to find out information. If they don’t find that information. they’re not going to want to stay on your site, and they’re certainly not going to want to come back. So, here are five things you should bear in mind when creating content:
- Know your niche and your readers. Make your content interesting and relevant to what they’re likely to be searching for. If visitors think that you don’t know what you’re talking about, they’ll find someone who does.
- Good content engages readers. If you engage your readers, you’re more likely to get quality inbound links (very important in determining search engine rankings!). If your content’s keyword rich and relevant, it’ll also help your rankings. What more could you ask for really?
- Have about 250 words of content per page. Don’t overwhelm your readers! Use short paragraphs and punchy, well-written sentences. Make sure it’s free from typos and grammatical errors.
- Don’t panic if copywriting isn’t your strong suit. You can always hire something to do it for you.
- Most importantly, keep it up to date and add new content regularly. How regularly depends on your site, but the internet changes so quickly you can soon find yourself behind the times if you don’t add something new.
If you get your content wrong , the best SEO in the world isn’t going to help much. However, if you get it right, you’re already well on your way. You can worry about the rest later!