SEO (Search Engine Optimisation)
Susan Hallam

Founder and Managing Director of Hallam. Digital marketing consultant, trainer and public speaker.

Link building is the magic fairy dust of search engine optimisation. How hard can it be? Actually, it’s pretty darn hard and link building tips are always welcome.

Last week I attended Ian Lockwood’s  Top Link Building Strategies” breakfast briefing and he’s agreed to write up a recap of his top 5 recommendations.

1.  Get listed in Local Business Directories

These listings will improve your visibility in the Google Local search results, and provide valuable signals as to the location of your businesss.  They also help with general link building.  We’re only looking for high quality directories, with links that are indexed by Google.  As a word of warning, many of these will result in telephone sales calls (just say No).

http://www.accessplace.com/
http://www.zibb.com/
http://www.bizwiki.co.uk/
http://www.hotfroguk.co.uk/
http://www.shoplocally.co.uk
http://www.freeindex.co.uk/
http://www.uk-local-search.co.uk/
http://www.bview.co.uk/
http://www.applegate.co.uk

 

2.  Get Testimonials.

So easy, this one. Think of all the suppliers you use who have a website, who you would recommend to others. Offer them a testimonial and ask that they link to your website, so that their visitors will know it’s a genuine testimonial.

3.  Run a Competition

Why not run a competition to link to your site? Offer a reasonable prize and a time limit on entries, then promote it to relevant websites, forums and blogs. It’s a good idea to post about the competition on your blog too, so people can leave comments with links to their pages when they’ve entered. Remember to state who the winner is when it’s over, otherwise you’ll get lots of emails!

4.  Offer Your Product or Service for Review.

This requires a bit of research first, as you will need to find websites who will review the type of product or service you offer. Assuming you can find some, why not ask them to review it in return for a free product/service? They will link to your site as part of the review.

5.  Get Links from Other Regional Businesses.

Whilst reciprocal links are, in the main, pretty useless for SEO, reciprocal links from other businesses just like yours will still carry weight. Why? Because they’re about exactly the same subject! Google expects sites about the same topics to be linked together, so these links still count. If you only operate within a particular geographic area (locally, nationally or internationally), why not search out companies doing the same thing in non-competing areas and ask to swap links? It’s a win-win, you just have to explain the importance of links to SEO, if they don’t already know.

Ian also talked about a number of other tips, including asking for links on your website (best done if you incentivise people through a free gift or money off coupon), writing guest posts or articles for other peoples’ websites and creating useful resources related to your business, which you can then promote and get links to.

If you are looking for other link building ideas, why not take a look at my blog archive of link building ideas.

And finally, I do offer a link building service so get in touch and we can discuss your requirements

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