Social Media

Twitter is a great platform for communicating your brand message and driving traffic to your site, and retweeting allows you to share interesting content with your followers. But what should you be retweeting, and why?

Before you hit that retweet button, take some time to consider which tweets and Twitter accounts deserve your retweet. The main question you should be asking is: does it benefit you and your followers?

Here are five simple tips to help you make the most of your Twitter strategy.

Tip #1: Pick Your Style

There are two ways to retweet. The ‘original way’ is a function users developed themselves to share the same message. The second option is Twitter’s native retweet function, a convenient one button approach. Both techniques are outlined in the Twitter Help Center.

The Original Way – This technique involves users manually adding the letters “RT” to the beginning of a tweet, as a means of crediting the original.

In this example, @UniofNottingham has seen a tweet from @UoNStudentLife and shared it with their users using the traditional RT method:

Retweeting-example-nottingham-university

There are numerous benefits to using this method. Adding the letters ‘RT’ indicates that you’re re-posting someone else’s content whilst actively endorsing the original author. You also have the ability to add your own comment at the beginning of the message. However, tweets constructed using this method can exceed the 140 character limit. And if multiple @usernames are included, the tweet can become cluttered, and difficult to follow and read.

The New Way (Native) – This method means that you don’t have to alter the tweet in any way. You simply click “retweet”, and the original author’s tweet gets displayed to your followers.

In this example @WorksopTurbine, retweeted our @HallamInternet account using the simple retweet option highlighted in red:

Native-Retweet-Example

This method offers a quick and easy way to share content directly in your stream whilst providing a full endorsement of the original author. What’s more, you can be sure that these tweets will not exceed the 140 character limit. However, using this method means that there’s no way for you to edit the original tweet to provide your own comments, and too many native tweets may irritate your followers.

There are pros and cons to using each method, so which method should you use? The native retweet method might be quick and simple, but it grants you less control of the message you’re sending out. This is why many users still rely on the old style of retweeting, as it can be very useful to add your own comment to the beginning of tweets.

Neither technique is inherently superior, so use the one that best matches your audience.

Tip #2: Recognise Positive Mentions

Retweet gratitude. If you want to thank someone, you don’t have to send an actual “thank you” message. A simple retweet can go a long way. It shows you have acknowledged their support. and shares their message with your followers.

In this example, @ThreeUK shared a mention from a customer who was taking full advantage of unlimited internet data abroad:

Positive-retweet-example-1

Similarly, @Official_NFFC retweeted the following positive message from their chairman after a recent victory:

Positive-retweet-example-2

 

 

Tip #3: Scratch My Back. I’ll Scratch Yours

Retweeting others is a great way to generate more retweets, so make sure you’re following the right accounts.

These could be key thinkers in your industry, or like-minded companies you would like to know more about. Influencers are individuals or companies who can share your content with their followers, earning you brand awareness, retweets, and more followers.

Break the ice by a simple acknowledgement: retweet them! You’d be surprised how quickly they notice you if you retweet them a few times. But remember to strike the right balance. Simply retweeting everything will annoy both the influencer and your followers.

Give to receive. It’s an old trick, but it still works.

Tip #4: Educate Your Followers

If your retweets don’t benefit your followers, you risk losing their trust. Strive to enlighten your followers with helpful articles, interesting news, or sage advice from industry leaders. Twitter users are more likely to retweet your content when they view you as someone who’s trying to share insightful content, rather than just broadcasting your own material.

@Adweek, a leading source for news, retweeted this Tweet from @PrNewser:

Educate-followers-retweet-example

 

@WeAreNottingham, a provider of all Nottinghamshire based news, retweeted this Tweet from @TeamGB regarding Nottingham based  European and World Championship medallist, Elise Christie:

Educate-followers-retweet-example-two

 

Tip #5: Show That You’re Human

Your potential customers are looking to follow Twitter accounts that are smart, engaging, and funny. Retweeting offers a fantastic means of expressing your personality, demonstrating to all that you’re an account that’s worth following.

Again, striking the right balance is crucial, but retweeting the occasional funny, insightful, or interesting tweet can work wonders.

@McDonalds are not afraid to use their Twitter account to make their followers laugh. They regularly retweet their users, posting the sort of jokes that serve to humanise their brand:

smart-engaging-retweet

 

@Specsavers is another company that really know how to leverage their brand:

smart-engaging-retweet-two

 

The 5 Step Approach for Your Retweeting Strategy

  1. Pick the style that matches your audience best.
  2. Don’t ignore mentions. React in a positive manner.
  3. Retweet others to increase your following.
  4. Share knowledge from different sources that align with your business values.
  5. Be creative. Don’t be afraid to retweet posts that will make your followers smile.

 

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