Woe is me, the Googlebomb is no more.

The ability to force a hapless website to the top of Google results for particular (meaningless or inappropriate) phrases has given folk on my courses a good laugh over the years.

Recent Googlebomb’s meant that if you searched for “liar” you would find Tony Blair’s official number 10 website ranking number one.

In order to show neutrality, may I also point out the search for “miserable failure” gave you Georgie at the White House.

The Official Google Webmaster Central Blog gives a useful overview of the changes Google has made in order to defuse the bomb.

Nevertheless, inbound links from other sites still remains a core element of your search engine optimisation campaign, and the anchor text on those sites remains a strong indicator of the content of your site.

If you need help with your don't hesitate to contact us.

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