Google is rolling out a new way to present its search engine results, integrating data from a range of Google search services: local information, video, books.

“Universal Search” aims to provide even more relevant search results, personalised on our preferences, and promises to provide even more accurate results using Google’s various vertical search engines. The new release also incorporates a new navigational interface.

This is going to have significant implications for search engine marketers, and we’ll all need a better understanding of Google’s various Vertical Search engine capabilities.

Users of will see the new Google first, and no doubt will be reaching our sunny shores soon.

Danny Sullivan at SearchEngineLane has written a comprehensive overview of Google’s new Universal Search.

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