It’s been in the USA for a while, but it would appear AdWords is running a pilot in the UK is now inviting searchers to preview advertisers’ products through the use of a plus box inviting them to click to see the product choices.
In this example, I did a search in Google.co.uk for “wedding dresses” and an advertisement from an American company appears in the British results, complete with the Show Products plus box:
This advertisement is displaying integration from two of Google’s services:
- the option to display products listed on the Google Shopping (or Google Base) data feed
- offers being made through the Google Checkout payment gateway ($20 off)
Clicking through to the products offered by this advertiser then inserts the wedding dresses straight into the AdWords advertising in the search results:
In the same way that Google is integrating Universal content into the organic search results (videos, social media, maps, images) it is also testing integrating additional types of content into the paid advertising results.
Anybody else seeing British advertisers benefiting from the Show Products plus box?
Was this just a glitch that I happened to spot, and capture? Or can you share other examples
Watch this space!