In the past few years, smartphones have played an increasingly important role in shaping how we interact with the world around us. Now your smartphone fulfils so many functions that it’s hard to see how we might ever have coped without.
Through continuously adapting both their search engine and their Android operating system for mobile users, Google has always been one of the leading players in the mobile market. The key to long term success is to allow services to adapt to people, and not the other way around, and in this respect Google has always excelled. Now, with the release of Lollipop, the latest version of Android, Google’s success can only continue.
Lollipop is something more than just an update to an operating system. It’s a move to ensure that your smartphone will always be there for you, to immediately give you any information you need, with as little effort from you as possible.
Material Design – Merging The Digital and the Physical
One of the major new features on Lollipop is known as Material Design. This is a new visual approach that essentially treats all of the digital space within your screen as if it were physical.
At first this might sound a bit complicated, but it’s actually rather simple. In short, Material Design organises key information as if it were a stack of cards:
All of the animations are designed to create the impression that you are physically interacting with your smartphone’s data. The idea is to make accessing data as intuitive and immersive an experience as possible. But of course, there is more to Lollipop than an interface upgrade.
A Totally Bespoke Experience
The main goal of Lollipop is to ensure that, every time you pick up your phone, you will immediately see exactly the information you want to see.
Over time, Lollipop studies your behaviour and how you interact with different notifications. Ultimately, based on your previous behaviour, Lollipop will prioritise the information they know is important to you.
For example, if you are very active on Twitter but not so much on Facebook, Lollipop will prioritize the notifications you receive from Twitter. You will receive instant access to all the latest Tweets without having to first sift through a stack of Facebook notifications. The idea is to provide each and every user with a unique, personal and tailored experience, one that has been designed specifically for you.
Not Just a New Operating System – a New, More Immersive Web
Lollipop is a bold step towards an overall more immersive and responsive online experience for mobile users. Google search results now serve mobile users with unique results, as they are recognised as a unique target audience. To me, this is a clear sign that Google wants to unify all of the web under one single experience, one that will automatically transform to suit the specific needs of each individual.
Don’t get left behind – To ensure that you will always be found by the people you want to reach, it is quickly becoming more important than ever to develop a responsive, mobile friendly website and Google is leading the way.