This may be new to you: a video embedded in a Google AdWords advertisement appearing right in the search results.
The video advert contains the trailer for the film Wanderlust, triggered by my rather general search for the phrase “movies”:
Click on the ad and it expands, and Google uses a lightbox to display the content, overlaying the video on top of the search results:
You can find information about this ad format in the Google Ad Innovations, which states this ad format is still in Limited Release.
Here is how it works:
- the advertiser doesn’t pick keywords; the ads are triggered automatically using the Google algorithm
- the cost to the advertiser isn’t based on bidding like other advertisements. Instead it is a flat rate fee
- the advertising appears to be limited to a select group of advertisers, specifically major film studios
- and finally, the video displays in a lightbox to give it a more “theatre like” experience.