Google has removed the Page Rank score from WebMaster tools.  No more little green barchart tellinig me my score from 0-10.  This is about a strong a signal as you can get from Google to say Page Rank just isn’t important.

Susan Moskwa, Google Webmaster Trends Analyst, explained the reason for the removal:

“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it”

WebMaster Tools is Google’s essential, free set of tools to help you diagnose and  fix problems with  your website, discover links to indivdidual pages on your site, see the top queries driving visitors to your site, find suggestions for improving your site.

Despite removing the Page Rank information from Webmaster Tools, Google just can’t bring itself to remove page Rank Ran from the Google Toolbar.  Too many Page Rank Junkies would have a hissy fit, and it must be easier just to leave it there rather than take all the flak.

This isn’t something new;  we’ve been writing the misleading nature of Page Rank for quite a few years.  And our Page Rank articles still tend to be very popular in terms of readership:

  1. Google Page Rank Update (Oct 2007)
  2. Search Engine Optimisation Myths (Feb 2007)
  3. Page Rank Update (May 2008)

Thanks to Marketing Pilgrim for the Google quote:

3 responses to “Google Page Rank is Not Important”

  1. Bryan says:

    I agree, people should stop focusing with PR. High PR doesn’t mean high traffic. Traffic is more important than PR, try to focus on other things than the PR.

  2. I’m sure removing PageRank scores and playing down its importance has nothing to do with Google’s desire to stop link buying… 😉

  3. Phil says:

    It would be lovely if they dropped it all together, I come across far too many people who contstantly worry about it.

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