Google Sitelinks are those extra navigational choices that appear under the first website in the search engine results page.

Have you looked to see if your website brings up Google sitelinks in the search results?

You’ll recognise these from the John Lewis website (also note that Google now offers the ability to search within the John Lewis site as well)

Sitelinks aren’t just restricted to the biggest companies. Google offers sitelinks for any site that it feels is relevant to the search, provided the site has a good site structure. Here’s what mine look like:
Google’s aim is to analyse the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

The sitelinks are generated automatically, and will be updated by Google from time to time.

I’m not terribly happy about the sitelinks Google has selected. At this stage I cannot make recommendations to Google for what I feel are useful sitelinks, but I can ask Google to block those that are not appropriate.

You can provide feedback to Google in your Webmaster Central control panel. You might want to block a sitelink because:

  • you don’t want to emphasise that particular page
  • the sitelink title of the page is inaccurate
  • the link to that page is broken

I do not want my Accessibility page in sitelinks, and have reported it to Google like this:

These links will remain blocked for 90 days.

And I am hoping that Google will choose another more relevant page, say Internet Marketing Services or Testimonials for inclusion in my sitelinks instead.

For further reading see:

How does Google compile sitelinks?

How to provide feedback on sitelinks?

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