A very quick post: what is happening to Google’s market share in the UK? It is dropping…. a bit.
Experian’s HitWise service reports Google’s share of searches for January 2013 at 88.15%, representing a steadily downward trickle in search share. The smaller search engines picking up fractions of a percent.
That means Google is experiencing an annualised drop of 3.18%
Google’s market share may be dropping, but we still love searching. The overall volume of searches year on year is up 18% for January.
Bing’s market share rises to 5.9%. With 2.7 billion searches a month that may be a small proportion, but still a lot of searches!
An alternative to Google
Why not try some alternative search engines, for example Duck Duck Go
Google Market Share Source: Experian Hitwise