Scotland’s capital is home to the world’s largest arts festival (The Edinburgh Fringe), was the inspiration for Harry Potter, and has more listed buildings than anywhere else in the world.
The other exciting statistic? It’s one of the fastest growing cities in the UK for all business sectors.
So, why not join the almost half a million-strong population, and move to Edinburgh, where you can thrive in your digital career, whilst enjoying all of the creative events the city has to offer?!
Working in Edinburgh
With a thriving digital and tech scene, Edinburgh is a great city to live in if you want to start your digital marketing career.
Whether you’re looking to work in-house for the likes of RBS and JP Morgan, or would prefer to specialise in SEO, PR, content, social media, PPC or any other strand of digital marketing at a digital agency; there are so many opportunities for you to carve out a fantastic career.
Top 10 agencies in Edinburgh
Get our free ebook "The future of digital marketing"
Dive into our ebook to learn more about the technologies and strategies that will have the greatest impact on digital marketing and how you can apply these to your business today. Build your knowledge of top-of-mind trends and get an in depth overview of trends in SEO, analytics, digital PR and PPC.
My advice for graduates is to be proactive, and don’t rely solely on your degree to qualify you for the role you’re looking for. For instance, whilst I was applying for jobs, I worked through courses of Google’s Academy for Ads and Facebook’s Blueprint to learn about how to use these advertising platforms. These are the skills that aren’t taught at university, but will help you with starting out in the industry.
Henrike Overbeck, 8MS
Since starting at 8MS, I have enjoyed putting my knowledge into practice, working on projects for clients, and expanding my digital marketing skill set. My advice to future graduates would be to try and gain as many practical skills and experiences which could be useful in a digital marketing role as possible, whilst at university. Having these extra things on your CV shows a genuine interest in the field, and can make all the difference when applying for jobs!
Samantha Hawke, 8MS
After my first job in the digital marketing world ended negatively, I wasn't sure another marketing agency was right for me. However, from the minute I spoke with the marketing team at my interview, I knew they had me hooked. They have guided and supported me whenever I had needed it and it is thanks to them that I discovered the area of the industry that I love. Finding a job is like buying new clothes. Use your interview to get to know where you will be working before you start. If it doesn't feel like the right fit for you then then it probably won't be.
Emma-Louise Smith-Hunter, Stormid
Does degree subject matter?*
Have marketing degrees
Have business degrees
degrees include film, IT and economics
*stats from included agency owners/managers
From digital marketing meet-ups to conferences, and training academies; if you’re looking to meet like-minded digital marketers while building your knowledge and expertise; check out these Edinburgh-based events you can attend.
Arthur’s Seat is located within Holyrood Park, which is a dormant volcano, set 251m above sea level so you can see almost all of Edinburgh from it.
The 640 acre Royal Park is also full to the brim with unique geological formations and plants which make it a Site of Special Scientific Interest (SSSI). There is also a historic interest in the park as it contains an impressive fort dating around 2000 years old.
St. Anthony’s Chapel, a 15th century medieval chapel and Duddingston Loch are also situated within the park, so you can take the scenic route to the top before you finally reach Arthur’s Seat.
One of Edinburgh’s oldest tourist attractions, dating back to 1853, these five floors of interactive exhibits will keep you entertained for hours.
The camera obscura has been fascinating people since Victorian times, bringing the streets of Edinburgh into one room in the old fashioned version of virtual reality. The views from the rooftop are well worth the five floors of stairs, and you can use the binoculars for free.
Enjoy the magic of over 100 different illusions and be amazed as you find yourself inside the vortex tunnel or shrinking like you are in Alice in Wonderland.
A beautiful fortess set high in the centre of the city, you can’t miss this feature of Edinburgh!
Take a guided tour round to see features such as the oldest crown jewels in the British Isles or the very room where James VI was born.
Visit the replicated vaults below Crown Square where prisoners of war were kept in the 1800s and witness the firing of the gun dating back to 1861.
Look ahead at some of their impressive displays and you may even catch the annual military tattoo – an incredible performance of culture by some of the top musicians in Edinburgh. The sound of the bagpipes will make your trip truly Scottish!
Test your bravery during this terrifying tour through the subterranean tunnel system, usually closed off to the innocent public.
Discover stories of petrifying poltergeists, serial killers and body snatchers along the way.
Make your way around St Giles Cathedral to see the jail and be transported back in time to what the Old Town was like back in the 17th and 18th centuries. Then, if you aren’t scared away, the tour takes you to Greyfriars Kirkyard – a 450 year old cemetery.
An experience mixed with mystery and fascinating history, you will get a chance to walk through some of the most haunted places in the UK and see architecture from the 1700s. Definitely give it a go if you think you are brave enough!
Take this magical walking tour of Edinburgh and see where J.K. Rowling got her inspiration from for all the characters.
You can even have a coffee in the exact same cafe she wrote the first Harry Potter novel.
Have a chance to walk down the real life Diagon Alley and see where Voldemort (we mean, he who must not be named) is buried. Plus, on some of the dates, a real magician will accompany you on your tour to make it extra magical!
The best bit is that it is all for free and you are guaranteed a spot – just turn up at the right place at the right time.
Where? Greyfriars Bobby Statue Cost: Free – donations welcome Website:pottertrail.com
Located 15 miles west of Edinburgh, this palace was the birthplace of Mary Queen of Scots.
Live like a royal for the day as you explore this stunning place – you could even spectate a jousting tournament in the summer!
The loch is the perfect place to have a picnic on the grounds, as it is rich with wildlife and greenery. Containing some rare species, it is now considered a Special Site of Scientific Interest (SSSI).
Admire the intricate architecture of the palace which although has changed over the years, it’s a fantastic renaissance residence.
Embark on a four dimensional adventure from the beginning of time, starting with the big bang.
From touching an iceberg to feeling the ground move beneath you from a volcanic eruption, it truly is a hands-on experience.
Watch a film in the 360͒ ShowDome Cinema and experience classics like never before. Or try the new augmented reality challenge mission earth, where you travel through time to gather evidence from planet Earth throughout past, present and future.
Look out for what events they have on such as theatrical performances and talks from special guest lecturers.
Situated at the end of Edinburgh’s iconic Royal Mile, the Palace of Holyroodhouse is home to many royals past and present – from the Queen of England, who stays there when she visits Scotland, to Mary Queen of Scots.
Take a tour of the magnificent palace rooms that are where history happened – you can even visit the room where Mary’s private secretary was murdered by her husband. The whole house is literally laced with fascinating stories of the royals!
Don’t forget to take a look round the beautiful palace gardens and the Holyrood Abbey next to the palace while you are there. Try and catch a recital on your visit as there are frequent performances of some of the finest classical music.
A site fit for royals, the Britannia is where kings and queens have dined, and celebrities including Frank Sinatra to Nelson Mandela have cruised.
Explore the five decks of the ship for yourself, from the fancy reception rooms to the engine room, see every nook and cranny of the ship. Why not try some afternoon tea complete with bubbly at the Royal Deck Tea Room? You may end up sitting where Prince William himself sat!
Britannia’s predecessor was built for Queen Victoria, although she never stepped on-board. However, this boat has a lot of history that you can discover with the free audio tour.
Made up of two galleries and a sculpture park, there is plenty to discover at the Scottish National Gallery of Modern Art.
See works from famous artists such as Roy Lichtenstein, Andy Warhol and many more. Make sure to visit Pig Rock Brothy while you are there for a dynamic set of performances and workshops by different resident artists.
They also have some permanent collections including a world class Surrealism collection and other famous movements that shaped the history of art.