Digital agency Hallam has taken on national newspaper The Guardian after it posted an article claiming ‘SEO is dead‘.
The article, which claims ‘Search engine optimisation (SEO) was always a flawed concept‘ was posted on Monday 22nd July and by Tuesday morning, Hallam had posted one of the first in what was to become a stream of opposition articles.
Hallam’s post, entitled ‘Social media optimisation: the end of SEO?‘ tackled The Guardian‘s piece head on and spearheaded a social media storm for Guardian author Tim Anderson as SEO practitioners from across the UK took to Twitter and Google Plus to have their say.
“There’s always going to be debate around the value of SEO, as there is with all marketing techniques”, explained Laura Hampton, Digital Marketing Manager at Hallam and author of ‘Social media optimisation: the end of SEO?’.
“It’s always healthy to discuss different techniques but on this occasion, the argument put forward was seriously flawed and factually inaccurate. This kind of discussion isn’t healthy and I’m glad so many SEO practitioners have got involved to intelligently and articulately defend SEO, using real life experience and expertise to do so.”
Following in the popularity of the post, Hallam’s Managing Director Susan Hallam met with The Guardian author Tim Anderson and interviewed him on his article and his response to the adverse reaction it received.
“I had a chance to meet up with Tim and over a cup of coffee had the chance to dig a bit deeper into his thinking and why he wrote the article,” said Susan Hallam.
“The article has stirred deep controversy and quite a social media storm, primarily as a result of some of the provocative statements in the post. Tim agreed that the tone of the article was wrong but claimed the sensationalised title came from editorial teams, not from him,” she continued. “The article was not factually correct and I have no doubt when I say that, contrary to the article, SEO is not dying.”
In a comment posted on Hallam’s blog, Tim Anderson later apologised for any offence caused.
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Laura Hampton, ‘Social media optimisation: the end for SEO?’: https://www.hallaminternet.com/2013/social-media-optimisation-and-seo/
Susan Hallam, ‘SEO is Dead (according to The Guardian)’: https://www.hallaminternet.com/2013/seo-dead-according-guardian/
Tim Anderson, ‘SEO is dead, long live social media optimisation’: http://www.guardian.co.uk/technology/2013/jul/22/seo-is-dead-long-live-social-media-optimisation
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Since 1999, digital marketing agency Hallam has been working with its clients to deliver successful search engine optimisation, pay per click, email marketing, and social media marketing campaigns. Hallam is committed to delivering ethical search marketing to assist its clients in reaching their business goals. Call +44 (115) 948 0123 or visit https://www.hallaminternet.com for more information how Hallam’s experts can help your business to get smarter using the Internet.