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Over 20 female entrepreneurs boosted their digital marketing skills in an all-day training at Hallam Internet offices in Nottingham city centre on 22nd June. The session was delivered by specialist consultant and Hallam employee Lauren Ahluwalia as part of Facebook’s “She Means Business” programme.

“She Means Business” is a collaborative project between Facebook, Enterprise Nation, and The Federation of Small Businesses. The project, free to local businesses, aims to support and empower female entrepreneurship by delivering resources to women, in an effort to motivate them and bridge the gender gap among UK business owners.

The event delivered a range of resources, designed to inspire creativity, empower confidence, and educate business women on how to best utilise Facebook and Instagram to grow their businesses.

24 female entrepreneurs from Nottinghamshire and Derbyshire with backgrounds and experience in education, retail, finance, IT and legal services were able to build on their knowledge and discover new online strategies and tactics recommended by Facebook.

Lauren Ahluwalia, Digital Marketing Consultant at Hallam, is one of only eight advisers in the country accredited to deliver “She Means Business” training. She received training at Facebook headquarters in Dublin in February. She said “I had a fantastic day running the training for a lovely group of women. This is a wonderful opportunity to inspire a whole new generation of female entrepreneurs and I hope everyone is now more confident with Facebook and Instagram.”

Rosie Needham-Smith, PR and Marketing Manager at Nottingham homeware brand Lane, said “I really enjoyed learning all about Facebook marketing at Hallam Internet’s office. Excellent training which provided valuable content that can be applied for all businesses straight away. It’s amazing that there are free events like this to help small independent businesses in Nottingham succeed.”

She Means Business group photo

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