Our new partnership: Ad Net Zero 🌍

Posted on 19/02/2021 by Gemma Walton

We're proud to partner with Ad Net Zero to push the creative and advertising industry to achieve net zero carbon emissions by 2030.

Everything we do at Hallam is centred on the idea of thriving – whether that’s helping our clients’ businesses succeed or improving the health and wellness of our employees. And for us, this idea of thriving extends to the natural world too. We believe it’s possible to meet the needs of all people within the means of the living planet

So we’ve joined forces with Ad Net Zero to make sure we’re doing everything in our power to protect and care for our environment. We’re confident we can fulfil this pledge and want to use our voice to achieve it.

We’re committed to our goals – it’s how we help our clients grow their revenue and achieve success – and we’re proud to be part of the Ad Net Zero initiative, so we’ll apply that same commitment and dedication to reducing the carbon impact of our industry.

“Now is the time for bold initiatives that will help create a future that is sustainable, inclusive and thriving – and achieving net-zero carbon emissions is an essential step. Our industry has an exciting role to play in making that a reality, which is why I’m thrilled we’re part of Ad Net Zero’s steering committee.”

Julie Reid – Senior Strategist at Hallam


The climate

Unfortunately, humanity’s actions over the past 200 years have brought us to the point of climate breakdown and ecological collapse. The science is irrefutable – we are in the midst of a climate emergency. 

Greenhouse gas emissions are causing global average temperatures to rise. And scientists have told us that we need to limit this global heating to 1.5ºC above pre-industrial levels in order to avoid the catastrophic effects of climate change. We are already seeing average temperatures of least 1.1ºC above pre-industrial levels – the time for action is now. 

This knowledge must now drive the choices we make in how we work, who we work with and the work we deliver.

climate change protest

Time to take action

We believe that businesses have a key role to play in creating a world that is fair, equitable and sustainable. And it is our ambition to be part of the solution – to ensure a future where all of us can thrive.

We’re ready to take responsibility for our carbon impact, from company to individual level. We have more than 50 digital experts willing to take action towards the initiative and collectively as a company we’ll achieve what we set out to do.

To achieve this ambition, we commit to:

  • Become carbon neutral by the end of 2021 as a minimum standard and become carbon negative by the end of 2022
  • Publish an annual Client Disclosure Report showing our revenue by industry with the aim of decreasing revenue from problematic industries over the course of 2021
  • Develop low carbon media plans in accordance with the IPA’s Media Futures Group’s Climate Charter
  • Take an active role in the Steering Group of Ad Net Zero, the climate crisis initiative by the Advertising Association in partnership with the IPA and ISBA
  • Pursue B Corp Accreditation


The future

Digital is the future, that’s why we look ahead and know the importance of acting now in order to protect our shared future. And that means taking steps with Ad Net Zero to change the way we run as a business so that the future of our world is safe.

We want to continue to grow in all aspects, including in the way we contribute to the world, not only through digital excellence but also through caring for the environment.

If you have any questions about our activity or simply want to learn more, get in touch with us.

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Our new partnership: Ad Net Zero 🌍

Let’s thrive together

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