Harnessing Automation To Power Your Online Advertising – Owen Gill – Nottingham Digital Summit

Bringing us into lunch today is Hallam’s own Head of Paid Media, Owen Gill. He talked to us about automation both in the wider marketing arena, as well as more specifically within the PPC discipline. In addition he also presents a case study of a client where Hallam used their combined automation technique to blend both Google’s insight to the client’s own internal data.