Take our DE&I survey: help us to create a better, more diverse industry

Posted on 15/11/2021 by Anna Murphy

When it comes to diversity and inclusion, there’s no point in simply saying that change needs to happen – we have to be proactive in creating change, too. 

Hallam and The Agency Collective are undertaking research within the marketing industry to understand the level of diversity within agencies and what the benchmark should be for agencies both now and in the future.

Why are we running this survey?

Kiorhte Aghoghogbe, Account Manager and our Diversity & Inclusion Lead, explains: “The agency world has a long standing problem of a lack of diversity and inclusivity. There’s a lot of talent and potential we are missing out on because of the glass door and barriers of entry to people from minority backgrounds, disability and LGBTQIA+ communities. I see lots of creativity, great ideas and innovation from these groups on social media and the world around me – but rarely in the offices and meetings that I attend. 

“From my own experience, I’ve worked for many companies where I’ve been the only black person and endured a culture that isn’t progressive and diverse: I do not want others to have that same experience. The industry can only gain – and get better – with more diversity and inclusion. Change can only happen if we address the problems, offer a welcoming space to have this debate and provide ideas and solutions to help overcome the lack of diversity and inclusion. Change will not come overnight but this is one step in an ongoing effort to make the industry a better place for those who strive to be in it.” 

The results of this survey will be used to drive change and thinking within the industry. Additionally, the research will be shared with the intention to facilitate improvements in the diversity equity and inclusion policies for all organisations. This survey is anonymous and your information is kept in confidence. No one will be able to identify you or your answers, and no one will know whether or not you participated in the study.

What will happen with the survey results?

The Agency Collective is a consultancy firm that works with lots of different agencies and provides consultative services, sharing knowledge, insights, events and conferences with all of their clients.

We’ve partnered with them to host this survey on a broader scale which has been targeted to all of their members within the industry – potentially thousands of agencies. The results of this survey aren’t for any personal gain or our own content marketing purposes. The results are going to be used to create a benchmarking report, so we can start those conversations and be at the forefront of educating other agencies, too.

If you work for a UK-based agency, would you give a few moments of your time to take part? You can access the survey here.

A better industry is possible. Be part of it.


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Take our DE&I survey: help us to create a better, more diverse industry

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