How important is it for your website to occupy that golden top position in the Google search results?
And how many clicks will you get if you are a bit further down the results, but still on the first page?
SlingshotSEO have undertaken a very interesting piece of research examing the click through rates for the first page of the Google resuls.
It is well worth taking the time to read and digest, but if you are looking for quick, top level summary of clicks on Google results, here is my take:
18% of clicks are on the top ranking organic search result
52% of clicks went on one of the top 10 organic results
Position 2 got 10% of the clicks
35% of clicks are on the top 3 results
Whether organic or blended (video, local, shopping) the click through rate stays consistent for the position