E-consultancy have published their annual Digital Rate Card Survey, and it makes for interesting reading both for clients purchasing Internet services, as well as for agencies looking to benchmark their fees.
Small and medium sized businesses still dominate the digital marketing sector, with more than half of all agencies having fewer than 10 employees:
A relatively small proportion of digital agencies are located outside of London, with the Midlands being relatively poorly represented:
The daily rate for Directors of online marketing businesses outside the South East averages £802 per day:
The report includes daily rates by agency size for a number of different roles. For small agencies the average daily charge out rates seem to be averaging around the £575 mark:
Technical roles: £577
Online marketing strategists: £575
SEO consultants: £588
PPC consultant: £572
And finally, digital marketing remains a high growth sector with agencies projecting to grow their turnover by 28% year on year in 2008.
Ashley Friedlein, CEO of E-consultancy, comments: “With 11% of UK agencies reporting growth of 100% or more, year-on-year, optimism within this thriving sector is well-founded.