At the very last moment, literally hours before the new European Union Cookies legislation went live, the Information Commissioner changed the requirements to include the concept of Implied Consent. The revised guidelines were published just the day before the deadline
Leading the way in terms of privacy, permission and cookies
Of course, the BBC is leading the way with a clear, simple and well designed handling of the cookies issue taking inton consideration the implied consent change.
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Why the BBC solution works well
- The first 3 centimetres of screen space (96 pixels) is taken up by the cookie notice. It’s very apparent it’s there, however it doesn’t cause any serious annoyance.
- This notice is there from the beginning. It doesn’t use any sort of pop up effect or animation drawing unnecessary levels of attention.
- It blends with their brand identity colours making it more seamless.
- It doesn’t overlay the screen, meaning it doesn’t create an outright barrier to using the website.
- It allows for implied consent meaning the person using the website doesn’t actually have to do anything in order to carry on doing what they arrived at your website to do.
- It also allows for explicit consent through clicking a link
- Rather than giving visitors the option to not set cookies, it informs people that they can change their individual browser settings in order to not accept cookies onto their computer. The action needed to do this is a bit of a “faff” at best and means people are likely to continue to experience using the BBC website as the BBC teams have intended.
Your simplest solution to the cookie legislation