Paid Search (PPC)

Time is money.  Optimising AdWords to get more customers for your cash takes time.  So what can you do?  Use negative keywords to boost your account performance in 5 minutes flat.

To improve your PPC account in minutes start using negative keywords, now.  Negative keywords give you more control over when your ads appear by excluding the search terms that don’t lead to sales from your account. This means you can stop visitors that you don’t want on your website from ever seeing your ads.

Previously adding negative keywords has been time consuming, but Google have introduced new account-wide negative keyword lists to make AdWords optimisation quickier and easier.

This feature lets you build lists of negative keywords that can be applied to any – or all – of your AdWords campaigns at the click of a mouse.

Simply go to the Control Panel and Library in your account, which can be found in the left hand navigation in your Campaigns tab.  Then create your negative keyword lists, which can then be added to campaigns as and when they are needed.

Use negative keyword lists for fast AdWords optimisation

If you need to update your lists, simply edit the original list and your negative keywords will automatically update across your account.

Negative keywords can greatly improve the quality of the users clicking on your ads, leading to more genuine leads and conversions for you.  The introduction of negative keyword lists can trim your time spent on improving your AdWords account down to 5 minutes or less.  So, don’t waste time and money, create negative keyword lists now.

Read the announcement on the Inside AdWords blog.

Recommended Reading

AdWords Tip: Get More Out of Your Daily PPC Budget

Google AdWords “Show Products from this Advertiser”

AdWords “Modified Broad Match”: Improve Your PPC Campaign


2 responses to “Improving AdWords in 5 Minutes with Negative Keywords”

  1. whoisbid says:

    Hi Katie,
    Do you know why they are calling it negative keywords? I have seen similar programs around for some time that have been used instead for content writers. I am just curious about the word “negative”.

  2. Katie Saxon says:

    “Negative” refers to the match type assigned to your keywords. In AdWords your ads are “matched” to the words the user typed into Google.

    Google lets you pick and choose which words your ad is matched against with both the keywords and the match type. These match types are broad, broad modified, phrase, exact and negative.

    Broad match is the most general, allowing your advert to appear with loosely related search terms. Exact match is the most specific and will only match your adverts to the exact keyword phrase that you have chosen. Negative matching means that if a certain term appears your advert will not display.

    So if you choose broad match on the keyword “food delivery” your advert may be matched with “flower delivery” in the search results. It’s loosely related, but if you don’t sell flowers, you don’t want your ad to be matched to this search term. So, you can add “flower” as a negative match keyword, meaning that in future your ad will not show.

    That’s my very long-way of explaining that “negative keywords” are in fact “negative match keywords”, which stop your ads being matched to the wrong words in future.

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