Time is money. Optimising AdWords to get more customers for your cash takes time. So what can you do? Use negative keywords to boost your account performance in 5 minutes flat.
To improve your PPC account in minutes start using negative keywords, now. Negative keywords give you more control over when your ads appear by excluding the search terms that don’t lead to sales from your account. This means you can stop visitors that you don’t want on your website from ever seeing your ads.
Previously adding negative keywords has been time consuming, but Google have introduced new account-wide negative keyword lists to make AdWords optimisation quickier and easier.
This feature lets you build lists of negative keywords that can be applied to any – or all – of your AdWords campaigns at the click of a mouse.
Simply go to the Control Panel and Library in your account, which can be found in the left hand navigation in your Campaigns tab. Then create your negative keyword lists, which can then be added to campaigns as and when they are needed.
If you need to update your lists, simply edit the original list and your negative keywords will automatically update across your account.
Negative keywords can greatly improve the quality of the users clicking on your ads, leading to more genuine leads and conversions for you. The introduction of negative keyword lists can trim your time spent on improving your AdWords account down to 5 minutes or less. So, don’t waste time and money, create negative keyword lists now.