Lazy summer holidays on the beautiful Chesapeake Bay means plenty of time for … catching up on my Internet marketing reading.
This summer has provided a bumper crop of excellent books. My recommendations for you:
The New Rules of Marketing and PR provides an excellent practical overview of the opportunities offered by digital marketing. As a marketing technology geek, I don’t think the rules are very “new,” however my husband high jacked my copy and left it littered with post-it notes marking its clear and sensible ideas.
Actionable Web Analytics: Using data to make smart business decisions makes web statistics palatable. Internet marketing is really a numbers game, and if you want to improve the performance of your website, then you need to listen to what the stats are telling you.
The Long Tail: Why the future of business is selling more of less is described by the CEO of Google as “brilliant and timely.” Enough said.
Wikinomics: how mass collaboration changes everything will appeal to those readers who enjoy words like “paradigm” or “manifesto”. I’ve admired Don Tapscott’s writings since the 80’s when he wrote about Office Automation, and in this book he applies his knowledge economy thinking to the collaborative online world.