An internet marketing expert has received one of the country’s oldest honours.

Susan Hallam, Managing Director of Hallam, was given the Freedom of the City of London at an intimate ceremony in the Guildhall.

She said: “The ceremony was quite moving, and was full of tradition and meaning. It is an immense privilege to be admitted to the Freedom of the City, and I’m delighted to now play a small part in London’s unique history.

“The beautiful parchment document, my Copy of the Freedom, will take place of honour in our company boardroom, displayed proudly alongside our more modern Google accreditations and qualifications.”

Susan Hallam Freedom of the City of London
Susan Hallam is granted the Freedom of the City of London

The Freedom of the City dates back to 1237, and is offered to individuals to celebrate significant achievement.

Mrs Hallam, who is a member of a City Livery Company, the Worshipful Company of Information Technologists, formed Hallam in 1999.

Her company, Hallam, sponsored the Institute of Direct Marketing Summer School, offering new graduates the opportunity to improve their marketing skills and learn from acknowledged marketing experts. Hallam also delivers workshops on behalf of The Princes Trust, Nottingham Trent University’s Future Factory, as well as providing consultancy to a number of not for profit organisations including LATI, The Malaria Consortium, and CIC.

She is also the Chairman of the East Midlands International Trade Association, and actively supports IT4Arts, a charity providing digital and IT support to arts and cultural organisations.

Amongst other traditions, the honour allows Mrs Hallam symbolic privileges including carrying a sword in public, the right to drive her sheep across London Bridge, and to be hanged by a silken rope.


Since 1999, digital marketing agency Hallam has been working with its clients to deliver successful search engine optimisation, pay per click, email marketing, and social media marketing campaigns. Hallam is committed to delivering ethical search marketing to assist its clients in reaching their business goals. Call +44 (115) 948 0123 or visit for more information how Hallam’s experts can help your business to get smarter using the Internet.

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