- Web Review: find out what is wrong with your website, and how to fix it
- Competitor Spy Report: benefit from a legal and ethical advantage over your competitors
- Digital Marketing Plan: create a realistic and achievable plan to help you to meet your business goals
- Conversion Rate Optimisation: learn the knack of getting your site visitors to do what you want them to do.
- Google Analytics Review: get assistance with interpreting and acting on your data.
We assess whether it’s worth improving the user experience on their website to convert more sales, or working on improving their rankings in the search engines, or communicating better via blogs or email marketing. Where should pay-per-click fit in the mix? How important is social media in the marketing mix? Do they have processes in place to handle their email enquiries? What are their competitors up to? Is there an international element? Where do you want to take your business, and how can the Internet help with that goal?
And the end result is a set of requirements and a business plan that managers can use as a basis to go off and look for suitable web designers, or software salespeople, or buy online advertising. Confident in knowing their objectives, and knowing they won’t be “sold a pup.”
Digital strategy consulting. That’s what we do.