Public relations. Where do you even start with a term that has grown in definition and mass over the years?
Long gone are the days where PR simply meant your name in your local paper or broadcast station or even just floating something down the Thames (even though this still happens a lot) to capture public interest and raise your profile.
No, the traditional approach has expanded, weaving in creativity and pulling on the growth of the digital market to become one of the leading exercises in online and organic growth.
There’s a lot going on and it can be a tricky position trying to find out where the best place to start is, particularly for an entrepreneur or small business owner who is looking to raise awareness around their passion project or new venture.
If that resonates with you – if PR is on your mind – then you’re in the right place.
Introducing the latest volume of PR On A Beermat – a small and concise book that pulls together everything – literally everything – you need to know about both Traditional and Digital PR over 128 pages, jam-packed full of case studies, industry knowledge, and top tips.
Authored by Louise Third, MBE, our Content Marketing & PR Consultant, Tom Bestwick, collaborated with Louise to provide insight and tips on everything you’d need to know about the growing world of digital and how you can stand out in it. Our Head of Creative, Alun Davies, has also produced the stunning accompanying cover.
This project, which started in the early stages of Lockdown 1.0 (wow, remember that), and has been in the works for over a year, but the end result has been worth the wait and we’re pretty darn proud of the result.
What to expect
So, in short, this is what you can expect from the latest volume of PR On A Beermat:
- What PR is in its simplest form
- The different types of PR
- Top tips for making the news
- How to nail your press release
- Top tips and techniques for interviewing
- Maximising and measuring your Digital PR approach
- Crisis management and implementing an internal PR strategy
- How to choose your PR agency when the time is right
There’s plenty of tips and lessons to take away – 12, in fact. So, what are you waiting for? It’s time to learn how to make some noise!
You can purchase your copy of PR On A Beermat right now from Amazon, with £1 of each sale will go to Teso Development Trust, a charity working in northeast Uganda. Or for more information about the book and its many, many, contributors, you can visit the website.
Still with us? Fantastic. On Wednesday 10 November, Louise will be joined on a panel by Tom and several other guests to chat about the book and all things PR as part of a virtual event. You can secure your ticket by heading on over to Eventbrite!