SEO (Search Engine Optimisation)
Susan Hallam

Founder and Managing Director of Hallam. Digital marketing consultant, trainer and public speaker.

iPad SEO Interent Marketing appsI bought an iPad at Christmas, and must confess wasn’t entirely sure it was going to be a great investment as a business tool.  I may be a geek, but I don’t play computer games, I’m not looking for entertainment, and I don’t need a toy.

In particular I doubted the iPad’s usefulness for my SEO and Internet marketing work.

However, having used it in anger, I wouldn’t want to be without it.  It is a great business asset and one that I use on a daily basis.

SEO Tools on my iPad

Analytics HD

It’s not free, but well worth the £4.99.  If anything, this iPad app is an improvement on the Google Analytics desktop experience, and is a highly effective way of sharing graphs and charts.

Website Site Analyser by Koozai

You may already be familiar with HubSpot Website Grader, but this tool is superior in terms of Domain Info, On page factors, and inbound linking information.


A rankings checker for the search results. Limited functionality in terms of the numbers of websites you can track, but quite simply it is a quick and easy tool to generate an instant rankings report.


The Mashable news service is always first with latest Internet marketing developments, and I use their app, as well as having their feed in my Flipboard (see below)

Productivity Tools

The SEO tools may be good, but the real benefit to me of the iPad is what it has to offer in terms of other business tools.

My favourites iPad apps:


Flipboard was Apple’s iPad App of the Year, and I love it.  It turns all your social media reading into a magazine format. I use it to preview links from Tweets, browse through all the sites in my Google Reader. My favourite app of all.


I was an early adopter of the white Amazon Kindle reader, but now I leave it behind for the guys at the office. My iPad app now has all my Kindle books, and also love to use it to read PDFs and White Papers that I download from the web.


Fully fledged iPad version of my Twitter management software.

WordPress by Automattic

I must confess I don’t use this app to draft up new posts, but it is very useful to approve comments and do quick and simple WordPress tasks.

Read It Later

On a plane with no WiFi?  Read It Later lets your mark pages that will get downloaded to your iPad so that you can… read it later.  More accurately, it lets you read web content when you’re offline.  Integrates beautifully with all the computers I work on, so I can tag items I see on my desktop, my laptop, and then they are all waiting for me on my iPad.


If you’re not a TED convert, then it is time to get with the programme.  Inspirational videos for business leaders.

And of course all the rest…

There are so many tools on the iPad, and I use each of them from time to time.  Not all of them are directly SEO Apps, or Internet marketing apps, but hugely useful all the same:

  • Skype, for free phone calls
  • Dropbox: for storing large files “in the cloud”
  • Dragon Dictation:  it’s free on the iPad and works a treat
  • BBC iPlayer
  • Sky+ to record a programme remotely
  • Home shopping, like Tesco online ordering app
  • Evernote:  one of those apps I should be using and I’ve installed it, but just can’t seem to get my head around it…


4 responses to “iPad Apps for SEO: review of internet marketing apps”

  1. Martin says:

    Flipboard – simply a genius app for the ipad!

    from a social media POV, the Hootsuite app is very decent as well for posting and scheduling en-masse

    I know what you mean about finding a fit for the device in your business, I think it doesnt have a place of its own, but rather it moves some of the things we regularly on a variety of devices and brings them all together into one tidy little fondeslab.

  2. Dan says:

    I agree with Martin, Flipboard is the epitome of what an iPad app can do, it is also a spectacular ‘coffee table’ app!

    One I’ve found helpful for me is Things (from CulturedCode,, it’s a to-do list app with a Mac app to sync with, it also looks beautiful on the iPad!

  3. Mike Irving says:

    Hi Susan,

    I have just created an app that performs a simple and quick “all in one” healthcheck on any URL.

    It is Universal, so compatible with iPad and iPhone (and iPod Touch with an internet connection).

    Would you like to give it a try?


    Website SEO Checks on iTunes:

    • Susan Hallam Susan Hallam says:

      Hi Mike

      Thanks for sending through details of your new app. I’d love to give it a try, and can write an update for my blog post.


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