NOTE FROM EDITOR: No, you’re not seeing things – we’ve published two blogs on the same topic, at the same time but with one written by a human and another written by AI. Which will perform better? And can you, as the reader, tell the difference? We’ll be releasing the results – including details of our method and control – soon, but for now, enjoy the blog (and don’t forget to drop us a line with your feedback!)
There is no doubt that content writing is evolving. With more and more businesses wanting to create content that engages their audiences, the role of the writer is becoming increasingly important. And with the rise of artificial intelligence (AI), some are asking whether content writing will soon be a humanless occupation.
The Pros and Cons of AI Writers
So, what are AI writers? Simply put, they are computer programs that can generate pieces of text, often based on data that has been inputted into the system. In theory, AI writers could help businesses produce large quantities of high-quality content quickly and easily. They could also help businesses target specific audiences with personalised content.
However, there are still some limitations to what AI writers can do. For example, they aren’t yet able to write genuinely creative copy (although this may change in the future). Also, AI writers rely on pre-existing data sets in order to generate text – so if you want them to create new content from scratch, it can be difficult for them to do so without any guidance.
How artificial intelligence can help improve your content writing
There are a few different ways AI can be used for content writing. One way is to use it to help identify topics that are popular and relevant to a business’ audience. Once the topic has been identified, AI can then be used to generate a piece of content that is based on the most popular search terms related to that topic.
Another way AI can be used for content writing is by using it to help identify the tone and style that is most likely to resonate with a business’ audience. Once the tone has been identified, AI can then be used to generate a piece of content that follows that tone.
Can AI writers/content generators write quality content?
Many people are sceptical about the quality of AI writing. After all, a machine cannot create truly original content. However, there are many instances where AI writing has been shown to be effective. In fact, some major companies are already using AI writers to create content.
For example, The Washington Post has been using an AI tool called ‘Heliograf’ to generate short news articles. And, according to the company, the machine learning tool is able to write articles about politics, sports and business with a high degree of accuracy.
Similarly, Chinese company, Sogou, has developed a machine learning platform that can generate news articles, product descriptions and movie reviews. The company has even used the platform to create a 400,000-word Chinese-language social media novel.
Why human writers are still better than AI writers
There are a few key things that human writers have over AI writers. These include:
- Creativity and flexibility: while AI can be taught to produce content that is engaging and on-brand, it cannot replicate the creativity and flexibility of a human writer. A human writer can adapt their writing style to fit different audiences and create pieces that are truly original.
- Insightful analysis: a good writer not only has a flair for words but also understands how to use them effectively to convey ideas and insights. They can take complex topics and break them down into easy-to-understand language, providing valuable information to their audience in the process.
- Strong research skills: in order to write well about any topic, a writer must have strong research skills. They need to be able to gather information from various sources, analyse it critically and then present it in an accurate and engaging way. This is something that AI writers are still unable to do effectively at this point in time.
Conclusion: will AI replace writers?
So, it is clear that AI writing is becoming increasingly effective. But, the big question is – will it replace human writers?
There is no simple answer to this question. After all, humans have many qualities that AI writers cannot replicate. For example, humans are able to generate original ideas, think laterally and empathise with their audience. However, AI writers are good at gathering data and analysing it to generate text that is relevant to the topic at hand.
Therefore, it is likely that AI writers will become increasingly common, but they will not completely replace human writers. Instead, they will work in conjunction with humans, providing content that is both accurate and engaging.