A rather sensational headline… Is the web dead?
Not exactly something you’d expect an Internet marketing consultant to be writing about. …
By “web”, I mean good old fashioned web pages that you look at using a browser like Internet Explorer or Firefox.
Now, think about how much your business uses the Internet rather than just the web:
- Apps: using Google maps app on your mobile phone, rather than using the Google website
- Applications like Tweetdeck to monitor trends and updating clients with Twitter posts, rather than using the Twitter website
- Reading books on your Kindle or iPad
- Getting updates from LinkedIn via email or on your phone
- Delivering customer service or marketing messages on YouTube video that can be viewed on any Internet device
- Using social networking sites like Facebook delivering a complete user experience, including payments
- Delivering a webinar using a web conferencing software
- Speaking to a client using Skype
There’s a great article by Chris Anderson over at Wired magazine on the decline of the web, and they have published this graph to show how the use of the Internet, and more specifically, the Web, has changed over the last 20 years:
Is the Web Really Dead?
Of course not. What this graph doesn’t convey is the extraordinary overall growth of the use of the Internet. Whilst the proportion of traffic to the web is dropping, there is still a huge amount of web activity going on.
Look at that turquoise email segment: the proportion of email traffic is dropping, but would you consider you’re getting less email now than you did in 2000? Ha ha, very funny.
However, the way our customers interact with digital information is changing rapidly, and your business needs to keep up if it is going to survive.
We’re not just using web browsers on our computers any more; the phenomenal growth of internet enabled devices like our iPhones, Blackberry, Kindle, iPad, and even the new Internet Sony television means new rules to the game.
And we’re keeping up to date and looking for information in new ways, using applications well suited to our needs.
So, the question is, how can your business not get left behind in this time of rapid change?