“Crudely put, LinkedIn will mine your usage habits to determine what products and services you’re interested in, and then use your name and photo in what amounts to an endorsement for those products and services when they’re advertised to other users.”
12 August 2011 Update: LinkedIn have now updated their advertising policy, taking into consideration the furore caused by their social media advertising policy. You should still opt out of social advertsing as per our instructions below. You can read the full LinkedIn change of policy here
Thanks to Paul Ducklin at security experts Sophos for that straight forward explanation of LinkedIn’s sneaky privacy strategy.
LinkedIn assumes that you want to grant this permission. I suspect most people don’t realise that LinkedIn is taking advantage of it’s members in this way, and I also suspect it is going to receive a lot of complaints.
Fortunately, opting out of the social advertising is easy enough to do. And we suggest that you do it as soon as possible.
All you have to do is untick a little box that’s hidden away in your account settings.
To find this elusive little box:
- Sign into your LinkedIn account.
- Go to the “Settings” page.
- Select the “Account” tab right at the bottom of the page.
- Click on the “Manage Social Advertising” Link.
The following box should appear. Simply untick the box next to “LinkedIn may use my name, photo in social advertising”, and that’s it!
You might also want to read this blog post from Connection Agent
Update: 15 August 2011
The Huffington Post have also written about LinkedIn Privacy, and they have selected this post as one of their Top Links on This Topic: