Our media planing services

Media Planning from Hallam will enable you to reach your target audience and deliver your desired message in a way that’s both cost-effective and impactful.

Read our case studies

Let’s take the first step. We’re ready.

An award-winning paid media partner

Our work with clients has won awards from industry-recognised organisations across the paid media landscape.

Google EMEA Award Winner
European Search Awards Winner 2022 logo
European Search Awards Winner 2021 logo
The Drum Awards Search Winner 2021

Hey, Google ❤️

Hallam is recognised by Google as a top-performing digital marketing agency across the globe, and in the top 3% of all UK agencies.

That means you’re safe in the hands of one of the world’s best media agencies. We’re leading experts in all areas of Google advertising including Google Ads, Shopping, Display, YouTube and more. Some things are just meant to be.

Learn more about our partnership


How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

Schedule a call with us

Let’s take the first step. We’re ready.

Expert media planning from advertising practitioners

For over 20 years we’ve been advising clients on where to invest their media spend. We’ll work with you to understand how best to achieve your goals through an integrated advertising strategy.

Understand your market

Before deciding on when and where to invest, you need to understand the broader market. This involves going deeper into your audience and their media consumption habits, assessing demand growth across markets, platforms and channels, and presenting a clear view of your performance benchmarked against your competitors.

Centralise your strategy

While each channel and ad network will require a slightly different approach, advertising campaigns work best when they are based on a central strategy and media plan. Without this, there is a risk of disconnected campaigns, potential cannibalisation of budget and suboptimal performance. Our media planning services ensure that you’re all singing from the same hymn sheet.

We’ll help you craft an effective media strategy

Tactics without strategy is the noise before defeat. Many brands approach us with inconsistencies across their campaigns due to the lack of an integrated strategy. As Europe’s Best Large Integrated Agency (2022), we’re here to help bring your plans together to drive improved effectiveness across the board.

Understand where to invest, and where to avoid.

With the proliferation of ad networks and emerging technology, it can be tempting to pour budget into a variety of networks to assess what works for your business. While testing is important, it’s essential that you carry out research to understand where your audience spend their time online, and which networks you can utilise to capture their attention. Without a clear strategy in place you risk investing budget in the wrong places and losing out on potential leads or sales had it been spent in different ways.

We’re more than a PPC agency.

Working with Hallam means exposure to all areas of digital, whether that’s advertising, brand or website design.

Recognised industry expertise

Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.

We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.

You’re in safe hands.

Frequently asked questions

What is media planning?

Media planning is the process of identifying and selecting the most appropriate media channels to deliver advertising messages to a target audience. It involves analysing market research, setting advertising objectives, developing a media strategy and then selecting and buying ad space or airtime.

How do you determine the target audience for a media plan?

Determining the target audience for a media plan involves analysing market research to identify key characteristics of the target audience, such as age, gender, income, education level, occupation and lifestyle, as well as their media habits and purchasing patterns. Once the target audience is identified, the media plan can be developed to effectively reach and engage that audience through the appropriate media channels.

How do you decide which media channels to use for advertising?

Advertising objectives will play a role in determining the media channels. For example, if the objective is to reach a specific niche audience, then a targeted digital or print campaign would be more appropriate.

We also consider the cost of each media channel, the campaign timing and budget to make the decision. After evaluating all of these factors, we’ll develop a media strategy that outlines which media channels will be used, the frequency and timing of the advertising and the budget allocated for each channel.

Overall, the choice of media channels should be based on the target audience’s media habits, budget and the advertising objectives. Media channels that are most likely to reach the target audience efficiently and effectively should be prioritised.