Your business leaves “footprints” all over the Internet. Some of these footprints are your own which you can control, like your business website. But many footprints are generated by other people who are commenting, reviewing, complimenting or complaining about your business.
A simple search on Google will uncover references to your business, but it isn’t terribly efficient at searching user generated content that forms the social Internet.
You might want to keep an eye on your company name, your products, your main employees, and indeed you might want to keep an eye on the competition.
SocialMention is a social media search engine, gathering information from a wide range of user generated content sites. It will let you know if you’ve been mentioned on Twitter, or if people have bookmarked you on Delicious or Digg, whether they’ve written about you in their blog or written blog comments about you, published photos , report back on news stories, and will even let you know about YouTube videos or podcasts that mention you.
But I have to say it does not provide a comprehensive service: for example it didn’t find me on Twitter or LinkedIn or Twitter, nor did it find my news or search Flickr images.
Social Media Firehose: This is a another social media search service using Yahoo Pipes. It taps into a range of social media search APIs directly, so it’s much more immediate and comprehensive than say, Google alerts. Available from @ http://tinyurl.com/firehose
But if you want a comprehensive overview then you should snoop around then you still need to use a number of additional sources:
- Serph.com is another social search aggregator
- Blogpulse is proivded by Nielsen BuzzMetrics and searches the blogosphere
- Trackur.com are offering a free 14 day trial
Google Alerts is a free alerting service that will email you when it discovers your key phrase being mentioned on the wider Google search network including blogs, news, videos.