The New Year is a great time to review the performance of your website.

In terms of visitors, I must confess my posting about the John and Anne absconding to Panama had an extraordinary response, with more than 2,500 people reading it in the first 24 hour period. It shows the value of writing topical postings!

I’m evaluating the response to my blog articles in order to guide what I write next year. There are a number of different measures that I am considering:

  • the number of times the blog posting was read by unique visitors
  • the number of times the blog posting was a landing page meaning it was the first page people saw, for example from a Google search
  • the response to my email newsletters

But in terms of my Internet marketing content, my most frequently read postings in 2007 were:

  1. Analysis of the differences between American Google and UK Google
  2. Google Analytics versus Web Trends for web statistics
  3. Google Checkout’s free credit card processing service
  4. Free Web Tools
  5. Writing for the web: readability tests (2006)

It was quite a different story if I look at the click through rate from readers of my email newsletter. Keep in mind these results will be skewed so that my recent articles will have higher click through rates because the number of subscribers grow month on month. The most popular postings for the newsletter subscribers were:

  1. How to search engine optimise your PDFs
  2. The importance of Meta Tags
  3. Spammy Google Adword Advertising
  4. My recommendation for the Best Internet Marketing book
  5. A great keyword research tool

And finally, there are some older postings that reliably drive traffic to the site:

If you need help with your don't hesitate to contact us.

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