Social Media
Lauren Ahluwalia

Digital Marketing Executive focusing on SEO, PPC, Content and Paid Social

In February 2017 I was invited to Facebook HQ in Dublin to become a Facebook She Means Business trainer.

And I have so much I want to share with you from this experience: pictures of the Facebook offices, tips and tricks I learned on the day, and more information about the She Means Business campaign.

Facebook #shemeansbusiness

Facebook’s #SheMeansBusiness Mission 

The She Means Business campaign aims to empower female business owners, with the knowledge and understanding of Facebook advertising. The campaign will use online and offline training resources, to increase the digital marketing skills of 10,000 women. Facebook are doing this alongside Enterprise Nation, who will be running the events with Hallam throughout the year

Research carried out by Facebook, saw that just 20% of the UK’s 5.4 million small businesses are started by women. And those asked whether they are likely to start a new business, stated that confidence was a barrier to launching their own business. As Facebook aim to increase women’s confidence through education, I will be one of only eight trainers who will be running She Means Business training events across the UK.

The Facebook Office

Facebook office HQ Dublin

Facebook’s offices are in the centre of Dublin’s Tech Hub on Grand Canal Street. As you would expect, the Facebook office is amazing. It reminded me of an all-inclusive hotel rather than a place you go to work 9-5, 5 days a week. There’s lots of comfy seating, Pinterest worthy decor, amazing food and coffee stations just a walk away.

Facebook office HQ

The Instagram team are also based at Facebook HQ

instagram office

 

Check out this video:

Three Tips for Successful Facebook Advertising

Here are three things I picked up at Facebook HQ that would help you if you’re planning to run Facebook ads.

1. Make the most of Demographic Targeting

Whilst at Facebook we delved into Facebook demographic targeting. The demographic targeting available on Facebook allows you to target by geo-location, age, gender and language.

facebook demographic targeting

This presents a great opportunity to reach people in a specific location, gender or a particular age group. If you aren’t quite sure who you want to target, I recommend developing customer personas and thinking about who your typical customer would be, and who would generate the highest return on investment. You can also create different ads for different audiences, and trial what works well for each audience.

Interests and Behaviour Targeting

Facebook’s interests and behaviour targeting is fairly advanced. You can target people by what they are interested in and how they behave. This is powerful, as you can find the users who are most like your target audience. If you are selling skiing equipment, for example, you can target users who have interests in skiing or work at ski resorts. You can even target people who are interested in different types of skiing and skiing events. Facebook interest and behaviour targeting

There’s a huge range of options, so I would recommend looking into interest targeting on Facebook for your business, whether your business is B2B or B2C.  Facebook’s accurate targeting means that you can reach the users who matter to you most.

Experiment with Carousel Ads

Carousel Ads are adverts which have a number of images that a user can slide through:

carousel ads on facebook

Facebook’s algorithm will order the images so that the most popular images are shown first to the user. Carousel Ads allow you to show off a range of products and services at once, and can also help with story telling.

How Can Facebook Advertising Help Entrepreneurs?

Facebook advertising is an easy and relatively cheap way of getting your business’s messages to the people you want to reach online. With Facebook’s 1.8 billion users, your audience are already on Facebook and are ready to engage with your content. 

Facebook is also “mobile first”, which means that your Facebook page, content and adverts will all be optimised for mobile users. And if your business doesn’t have a mobile friendly website (which we would strongly advise it should!), your Facebook page can help to fill this gap.

Come to a She Means Business Event

Facebook has so much to offer business owners, whether through Facebook’s free opportunities or paid advertising, there’s lots you can do to create brand awareness and engage with your target audience. If you want to attend a She Means Business event, visit Enterprise Nation for more information and look out for the events ran by Hallam Internet.

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