Marketing data audit
An essential first step to enable you to adapt to the new privacy-first marketing landscape.
Let’s take the first step. We’re ready.
The perfect storm
A combination of the three recent developments below means that digital marketing is about to go through a seismic change. We’ll help you better prepare for this by creating your first-party data strategy.
A future without cookies
As third party cookies are deprecated in all major browsers there’ll be major disruption to many existing forms of advertising, reporting and attribution models.
Apple and the IDFA evolution
There are significant changes to the way advertising works on Apple devices, with the potential danger that Apple users will choose to ‘go dark’ and disable ad identification.
Increasing demands for privacy
There’s an increasing awareness among consumers of the need for privacy, and governments and regulators are responding to this with additional legislation.
What all this means
The core foundations of data management and digital media are about to be shaken up. In a big way. This will specifically impact digital identity, ad targeting, attribution and analytics.
It is essential to understand how these changes will impact your business, so that you can gain a head start on your competition and prepare yourselves for a privacy-first marketing landscape.
What we can do
We’ll start by reviewing the third-party cookies you currently use for ad targeting, tracking and reporting. We’ll then compile a register of the potential risks you will face once third-party cookies are deprecated, while recommending alternative strategies for future targeting and measurement.
When it comes to privacy, we’ll carry out an audit of the data you hold on customers and current touch points, such as contact forms and any gated content you may have – providing recommendations on how to capture more first-party data and make the most of it.
What’s involved
Technical deep dive
We’ll start with a technical discovery with your IT, analytics or data team to review what current systems and measurement frameworks you have in place.
Marketing data diagnostic
Once we’ve an understanding of your current processes and technology, we’ll run a diagnostic to assess your maturity level against a range of key categories.
Report and recommendations
We’ll then provide a detailed report that explains your current situation and includes recommendations on how you can adopt a ‘privacy-first’ approach to data.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
Why worry about the loss of third-party cookies?
Third-party cookies are the critical component of digital advertising and analytics. They have allowed advertisers to follow internet users across the web and target them with ads, giving unique insight into how audiences behave in a way other forms of media simply cannot do.
How detailed is the marketing media audit?
We can undertake marketing data audits at three levels. Our basic audit involves a technical deep dive and high level diagnostic of your current situation and an overview of the areas most in need of attention. The next level adds a detailed report to the basic audit, giving recommendations on areas for improvement, including a technical audit of your current reporting set up. The third level includes an additional half-day workshop where we present our findings and discuss potential solutions.
What does the final data audit report include?
Once we‘ve completed our analysis we’ll present a comprehensive, detailed report covering data curation and consent, CRM, reporting and attribution, marketing data usage and marketing technology. This will provide bespoke recommendations and advice based on your current situation, and how to adapt your approach for a privacy-first future.
