6 ways to improve conversion rates: case studies and practical examples

From conversational forms to setting expectations, asking for smaller commitments to improving your navigation, we share six practical tactics (including evidence) for improving your website conversion rates.

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5 Ways Google Ad Extensions Can Improve Your AdWords Campaign

Google AdWords Extensions are a great way for your ads to stand out from your competitors in a crowded online marketplace. They can add an edge to any campaign, helping to separate the top online performers from the mediocre.

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How to Create a Content Grid

Creating high quality content is the cornerstone of your digital success. We’re sharing our free Content Grid for you to download, and give you suggestions for creating a powerful content grid to drive your digital strategy forward.

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Google Attribution – Google Analytics Updated

Has Google really solved the attribution problem we face as marketers with their latest machine-learning-powered Google Attribution? Find out more in this post.

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Landing pages – see where visitors enter your website & how they interact

The first web page people see when they arrive on a website is known as the “landing page”. Understanding how visitors interact with these pages is key to optimising them. This detailed guide provides practical guidance for analysing the effectiveness of your landing pages.

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What Glastonbury can teach us about SEO: 7 tips

The Glastonbury festival can teach us valuable SEO tips, and here are 7 lessons that can help your business be a rock star in the search engines

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Hallam and BigSpring Are Merging

Digital marketing agency Hallam is merging with BigSpring, a leading web design and development agency. The deal results in an agency with 37 employees and annual revenues approaching £3m.

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SEO Tips for Social Media Posts

Many companies have social media and SEO strategies in place, but they often neglect to think about how these two elements of digital marketing relate to each other.

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SHAPA 2017

Thanks very much indeed for attending our 9th annual SHAPA Digital Marketing workshop. I hope you found it to be a worthwhile investment of your time!

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Facebook #SheMeansBusiness

In February 2017 I was invited to Facebook HQ in Dublin to become a Facebook She Means Business trainer.

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Optimising for voice search & digital assistants

This post will look at how search marketers can adapt and optimise for the rise of voice search and digital assistants.

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SMX London Discount Code – 23-24 May 2017

One of my absolute favourite conferences is coming to London:   MarketingLand’s SMX takes place on 23-24 May at the etc.venues, 155 Bishopsgate   The organisers have provided us with a 15% discount code HALLAMSMX, which combined with the Early Bird rate (available till 7 April) means you could attend a full day of expert speakers for just […]

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