From conversational forms to setting expectations, asking for smaller commitments to improving your navigation, we share six practical tactics (including evidence) for improving your website conversion rates.Read more..
Google AdWords Extensions are a great way for your ads to stand out from your competitors in a crowded online marketplace. They can add an edge to any campaign, helping to separate the top online performers from the mediocre.Read more..
Creating high quality content is the cornerstone of your digital success. We’re sharing our free Content Grid for you to download, and give you suggestions for creating a powerful content grid to drive your digital strategy forward.Read more..
Has Google really solved the attribution problem we face as marketers with their latest machine-learning-powered Google Attribution? Find out more in this post.Read more..
The first web page people see when they arrive on a website is known as the “landing page”. Understanding how visitors interact with these pages is key to optimising them. This detailed guide provides practical guidance for analysing the effectiveness of your landing pages.Read more..
The Glastonbury festival can teach us valuable SEO tips, and here are 7 lessons that can help your business be a rock star in the search enginesRead more..
Digital marketing agency Hallam is merging with BigSpring, a leading web design and development agency. The deal results in an agency with 37 employees and annual revenues approaching £3m.Read more..
Many companies have social media and SEO strategies in place, but they often neglect to think about how these two elements of digital marketing relate to each other.Read more..
Thanks very much indeed for attending our 9th annual SHAPA Digital Marketing workshop. I hope you found it to be a worthwhile investment of your time!Read more..
In February 2017 I was invited to Facebook HQ in Dublin to become a Facebook She Means Business trainer.Read more..
This post will look at how search marketers can adapt and optimise for the rise of voice search and digital assistants.Read more..
One of my absolute favourite conferences is coming to London: MarketingLand’s SMX takes place on 23-24 May at the etc.venues, 155 Bishopsgate The organisers have provided us with a 15% discount code HALLAMSMX, which combined with the Early Bird rate (available till 7 April) means you could attend a full day of expert speakers for just […]Read more..