Optimising your crawl budget will help search engines crawl and index the most important pages on your website. Here are 15 tips to help you take control of the indexing of your website and direct search engines to your most valuable content.Read more..
We say farewell to 2016, and share with you Team Hallam’s top 10 best blog posts of the year. Our criteria for “best” is defined by our readers’ interaction: the number of times the post has been read, or the number of times it has been shared on social media, or the number of times clicked in our newsletter. No matter what the criteria, they’re all winning posts!Read more..
With so many social media platforms in existence it can be difficult to keep track of all the different social media terms. In this post we explain some common terminology that crops up when discussing social media, which you can use as a handy reference tool in 2017 and beyond.Read more..
As the end of the year approaches, it’s time to think about your social media marketing strategy for 2017. But first of all, a look back at social media in 2016.Read more..
Fake news is likely to impact how much people trust information on the internet. If you run a business, now’s a good time to consider what you can do to boost your online credibility when audience trust is low.Read more..
This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features you simply cannot ignore if you want to make the maximum return on your pay-per-click campaigns and some awesome examples of how to do PPC landing pages right.Read more..
The evidence that Google’s RankBrain uses click-through-rates (CTR) as a ranking factor means there’s now even more reason to improve your organic search listings.Read more..
The world of Digital PR quietens down slightly in the summer. So I thought I’d pass on a few social media tips for summer to help maintain your productivity.Read more..
Has your website recently experienced a drop in organic search traffic? It’s all too easy to panic when you lose significant rankings for your key phrases, but in most cases the change is short term, and it’s often possible to make a full recovery.Read more..
In the fast paced world of digital marketing, there’s always new developments, new angles, and new Google updates to get to grips with.Read more..
The 80/20 rule for social media has long been used by marketers to ensure brands maintain a good balance between promotional and interesting / engaging, but non-promotional, content on social media feeds. But is this rule still relevant, or has it become slightly outdated?Read more..
In the past two years it has become increasingly evident that mobile is the way forward: more searches are now conducted on phones and tablets that they are on desktop. As well as mobiles, we need to consider wearables (such as smart watches), and even smart cars which are fast becoming a reality. This switch […]Read more..